Synopses & Reviews
This book provides comprehensive information on all aspects of consumer affective testing, including principles, application and implementation of consumer affective tests, data collection, statistical analysis, and interpretation of results. New approaches not previously covered in the literature include: 1) methodologies for testing of young children and the elderly and issues related to testing with individuals in these age groups, 2) an in-depth discussion of the development and maintenance of a consumer database, 3) qualitative consumer research methods, 4) simulated supermarket setting tests, and 5) use of mobile laboratory in consumer tests.
Table of Contents
Introduction. Sensory Test Methods. Test Procedures. The Consumer Panel. Qualitative Methods--Focus Groups. Quantitative Methods by Test Location--Sensory Laboratory Tests. Quantitative Methods by test Location--Central Location Tests. Quantitative Methods by Test Location--Mobile Laboratory Tests. Quantitative Methods by Test Location--Home-Use Tests. Quantitative Methods by Test Location--Simulated Supermarket-Settings (SSS) Tests. Affective Testing with Children. Statistical Analysis Methods. Quantification of Qulaity Attributes as Perceived by the Consumer. Appendixes. Index