Synopses & Reviews
Completely updated for the 11th edition, the Study Guide contains the following features for each chapter in the text:
A Chapter Overview that briefly discusses the chapter objectives
A complete Chapter Outline
A Self Quiz; and
A set of Critical Thinking Questions
Each chapter ends with a Surfing the Net section in which students are provided with online resources related to the chapter concepts.
Synopsis
This updated Study Guide for CONTEMPORARY MARKETING provides a chapter overview and outline, self-quiz, and a set of critical thinking questions to get you ready for tests. Also included is a guide to additional online resources!
Synopsis
This updated Study Guide for CONTEMPORARY MARKETING provides a chapter overview and outline, self-quiz, and a set of critical thinking questions to get you ready for tests. Also included is a guide to additional online resources!
About the Author
For the past 35 years, Louis E. Boone and David L. Kurtz have pursued distinguished academic careers. Each has taught at a number of major U.S. and foreign universities and the two have collaborated in writing best-selling books. Their publications have been translated into Chinese, French, Indonesian, Italian, Polish, Portuguese, and Spanish. They have lectured extensively throughout North America, Europe, Asia and Australia. Boone and his wife live in Mobile, Alabama, where he is an emeritus professor of business at the University of South Alabama and where his collection of Barbizon art, among the finest in the United States, is now part of the permanent collection of the Mobile Museum of Art.For the past 35 years, Louis E. Boone and David L. Kurtz have pursued distinguished academic careers. Each has taught at a number of major U.S. and foreign universities and the two have collaborated in writing best-selling books. Their publications have been translated into Chinese, French, Indonesian, Italian, Polish, Portuguese, and Spanish. They have lectured extensively throughout North America, Europe, Asia and Australia. Kurtz and his wife live in Rogers, Arkansas, where he holds a university professorship at the University of Arkansas in nearby Fayetteville.