Synopses & Reviews
Synopsis
In today's highly competitive industrial climate, and in times of tight company resources and a continual need to improve company performance in all areas, the use of effective and efficient tools and development methodologies for research and development (R&D) is one avenue to follow. Thus, the question is not really whether they should be deployed or not, but rather which methodologies should be used, and why, when and how they should be deployed.Contemporary Quality Function Deployment for Product and Process Innovation: Towards A New Knowledge-Based Approach in the Use of the QFD Methodology introduces the reader to the following three topical areas related to the industrial use of the Quality Function Development (QFD) methodology in product and process innovation: (1) vintage QFD, (2) contemporary QFD, and (3) a process-industrial perspective on the use of the QFD methodology, the Advanced Multiple Progression QFD system (mpQFD).Using the QFD methodology, you will learn how to create a retrievable and accumulated company knowledge base, coupled with improved company communication. You will get better decision support, assisting in the development of better product specifications, resulting in better products and, ultimately, leading to better overall customer satisfaction. The adoption of the QFD tool and matrices in building such well-structured platforms related to individual products or product families is the heart of the matter and the 'hidden gem' of QFD methodology use. The Advanced Multiple Progression QFD system (mpQFD), introduced in this book is specifically adapted to a process-industrial context.The book, aims to serve as a manual introducing the methodology and how to use it, offering a guiding framework and a handbook for the methodology's industrial use for both newcomers and product developers, as well as offer new perspectives on a more efficient and effective use of the methodology for the seasoned QFD practitioner. This book can also serve as a textbook for students in all disciplines of the natural sciences, innovation management, product design, and engineering, and each part of the book concludes with a number of questions that can be used as instruments in lecturing and for more advanced tutorials.