Synopses & Reviews
The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun. This edition has been updated to reflect new technology and marketing trends.
Review
"I consider myself pretty savvy when it comes to content marketing, but Andy Crestodina proved me wrong. Not only did I learn a ton from reading Content Chemistry, it sits on my desk and I refer back to it nearly daily. It’s required reading for everyone who works for Arment Dietrich." —Gini Dietrich, CEO, Arment Dietrich, and author, Spin Sucks
About the Author
Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 35-person web design company in Chicago. As both a top-rated speaker at national conferences and as a writer on the Orbit blog, Andy has dedicated himself to the teaching of marketing. Andy has written hundreds of articles on content marketing topics for dozens of blogs and media websites. Favorite topics include search engine optimization, social media, Analytics and content strategy. He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.” Over the past 15 years, Andy has provided web strategy and advice to thousands of businesses.