Synopses & Reviews
Synopsis
Create Content That Matters
Whether you are writing a food blog or looking to differentiate your product in the market, writing content that matters is key to engaging your target audience. In today's competitive digital landscape being on top of search engine rankings can be the deciding factor between success and failure.
The modern day web user is bombarded with digital information making creating interesting content that piques interest more important than ever. Creating a cohesive content strategy helps define your unique proposition value, reinforce your brand's tone and set your website up for success. With Content is King you will learn:
- How to create brand building content and define your target audience
- Common types of digital content and how to utilize them
- Content curation and marketing strategies
- What is SEO and why does it matter
From author Laura Pennington Briggs, former teacher turned entrepreneur and freelance writing expert. She's the author of several books including "How to Start Your Own Freelance Writing Business" (2019) and "The Six Figure Freelancer" (2020).
Synopsis
Create Content That Matters
We're living in a digital age that produces more words and published website pages each day than any person could hope to read. The indexed web contains over 5.99 billion pages of material and content. Over 91% of B2B marketers rely on content marketing to reach customers, and 86% of B2C businesses think content marketing is a key strategy to reach business goals. These facts show that website copywriting is important, but most businesses and freelance writers take their best guess rather than relying on proven content strategies.
While there are many books out there about content marketing, they're overwhelming, especially for a new business owner. The website is the foundation of a digital marketing strategy because it's the only content completely owned by the creator. Content Marketing 101 helps solopreneurs, those businesses new to content marketing, and freelance writers creating content on their behalf to uncover the secrets of writing compelling, search-engine friendly content. While there are plenty of blogs out there about the general process of creating content, most of them fall short in explaining the psychology of writing for the Internet and mobile readers.
Learn meaningful aspects to consider in writing for the web, including:
- How search engines work and review content
- How mobile and online readers consume information
- The key content pages a website needs
- The most common mistakes business owners make in publishing content
- How to create an editorial calendar and choose topics for publication
- Checklists and action plans to customize for your own site
Website Content 101 is a proven path and soup to nuts explanation of the most common website pages needed today and how to approach each one for maximum return on content investment.
From author Laura Pennington Briggs, former teacher turned entrepreneur and freelance writing expert. She's the author of several books including "How to Start Your Own Freelance Writing Business" (2019) and "The Six Figure Freelancer" (2020).
Synopsis
The go-to book for crafting a highly-converting website that speaks to your target audience clearly, showcases your unique brand offerings, and distinguishes companies from their competition.
Websites often get overlooked for the more fancy social media outlets, but your website is the only digital asset that you own and control 100%. Since the pandemic, even more than before, everyone is searching online for every product and service they need, and your website is what they search for first. Having a compelling website can make or break your business and attract or send away customers. This is the go-to book for crafting a highly-converting website that speaks to your target audience clearly, showcases your unique brand offerings, and distinguishes companies from their competition.
The book offers a soup to nuts explanation of and a proven path to success for the most common website pages needed today and how to approach each one for maximum return on investment. Inside, you will find information on the following:
- How search engines work and review content
- How mobile and online readers consume information
- The key content pages a website needs
- The most common mistakes business owners make in publishing content
- How to create an editorial calendar and choose topics for publication
Throughout the book, checklists and action plans are provided to customize for their own site or when outsourcing to a freelance content creator. Readers will come away with valuable strategies that will help:
- Gain credibility
- Connect with your audience
- Provide a great customer experience
- Tell your compelling story
- Get customers excited about working with you
The need for content is high and is only expected to continue growing in coming years: having a website is key for any new or established business to reach customers, many of whom begin their search from a device in their pocket. Get ready to uncover winning strategies for writing your own website copy or evaluating website copy from a professional writer, and prioritize content production with best practices to unlock new opportunities and revenue.
Synopsis
Your brand is unique. Your website content should be, too.
Many businesses believe they know what sets their brand apart from the competition, only to discover they aren't connecting with their audience. With Content is King as your guide, you'll uncover your accurate Unique Value Proposition, so you can reach the customer-base that's been searching for you. Learn to craft quality, authentic content that converts window-shoppers into returning customers.
In an increasingly digital age, website content is the pinnacle launch pad that prompts your audience to act. Establish your brand values, determine the needs of your niche audience, and curate a website that highlights the exclusive opportunities only you can offer with Content is King as your go-to handbook.
Discover how to:
- Build your content marketing strategy from scratch
- Define your Unique Value Proposition and tell your own story
- Navigate Search Engine Optimization and direct high-volume traffic to your platform
- Discern your buyer's journey to customize and enhance your patron's experience
Take your content to new heights with top-grade editorial, today