Synopses & Reviews
Chosen for their clear, direct relevance to scholars and practitioners in the volatile field of competitive intelligence, the 24 issues evaluated here represent the cutting edge of CI's most pressing concerns. Current, scholarly, pragmatic, and among the first of its kind, this book presents the heart of the field in a way that even the relatively uninitiated can grasp and quickly apply. The authors cover the latest technological advances and their relation to the tools most valued by CI professionals. They also show that despite its enormous range of possibilities, CI has limits. Navigating the ever-changing organizational and marketplace environments is difficult. A key debate involves what should and shouldn't be done to maximize the beneficial power of CI. Fleisher, Blenkhorn, and the book's contributors present the crucial points of this debate. This book is perfect for practitioners seeking guidance, but also as a supplemental text for students in such courses as marketing strategy and planning, business-to-business marketing, and competitive intelligence itself.
Review
Navigating the ever-changing business and marketplace environments is difficult in this field, and a key debate involves what should and should not be done to maximize the beneficial powers of CI. Contributors discuss the latest technological advances and their relation to the tools valued by CI professionals.Business Horizons
Review
Who would like this book? it is not a matter of like, but a matter of need. I think that anyone seriously involved in or even interested in CI, whether as an academic, an internal manager, or an outside consultant, should read this. Why? Because this book affirmatively raises hard questions, and then provides an unflinching look at each....[a] powerful, well-documented argument.Competitive Intelligence magazine
Synopsis
Chosen for their clear, direct relevance to scholars and practitioners in the volatile field of competitive intelligence, the 24 issues evaluated here represent the cutting edge of CI's most pressing concerns. Current, scholarly, pragmatic, and among the first of its kind, this book presents the heart of the field in a way that even the relatively uninitiated can grasp and quickly apply.
Synopsis
Twenty-four cuting edge issues are evaluated for scholars and practitioners in the volatile field of competitive intelligence.
Table of Contents
What are the enduring issues in competitive intelligence? / Craig S. Fleisher and David L. Blenkhorn -- What effects does e-commerce have on competitive intelligence practice? / Richard C. Endrulat -- Are competitive intelligence practitioners professionals? / Craig S. Fleisher -- What key learning should corporate competitive intelligence specialists acquire from their military intelligence counterparts? / Bryce McCandless -- Should the field be called "competitive intelligence" or something else? / Craig S. Fleisher -- Can competitive intelligence be effectively applied to public-sector organizations? / R. Ben Wagner -- How can competitive intelligence practitioners avoid over-relying on the Internet? / Gregory Windle -- What are the "best practices" in using internal organizational sources for competitive intelligence? / Gregory Tombs -- Why is analysis performed so poorly and what can be done to improve it? / Craig S. Fleisher and Babette Bensoussan -- How has the advent of the Internet impacted the practice of competitive intelligence? / Lisa Callaghan -- Why should theory matter to competitive intelligence practitioners? / Conor Vibert -- Customer data collection and analysis : how do firms develop competence in customer intelligence management? / Charles H. Davis -- How can we determine which competitive intelligence software is most effective? A framework for evaluation / Paul Nikkel -- How do companies find the best balance between the technical and the personal in effective competitive intelligence systems? / Jay Marteniuk -- Why do so many firms fail at competitive intelligence? / Kestra Self -- How can businesses practice competitive intelligence on a modest budget? / Seema Varughese and Lilly Anne Buchwitz -- How can competitive intelligence best adapt to organizational change? / Kathleen LaPalme -- How does competitive intelligence planning in technology companies change over time? / Mark Lengies -- What types of people perform competitive intelligence best? A type-indicator approach / Robin Lahey -- Are there linkages between theories of intelligence and the practice of competitive intelligence? / Gregory Dilworth -- How can an organization's culture be changed to better support competitive intelligence? / Lisa Moffatt and Craig S. Fleisher -- What is the best form of relationship between competitive intelligence and marketing? / David L. Blenkhorn -- What is the relationship between competitive intelligence and knowledge management? / Victor Knip -- How will these enduring issues in competitive intelligence be resolved? / David L. Blenkhorn and Craig S. Fleisher.