Synopses & Reviews
In today's business climate, transacting eCommerce on the Internet represents the fastest growing marketplace in the world - but few people really understand how to make it sing! Harness the online money making potential of your business with trade secrets from this acclaimed industry insider, veteran of more than 150 marketing campaigns in the corporate Big Leagues. .
- Discover 24 tools to convert visitors into buyers
- 6 Questions to NEVER ask in a marketing campaign
- 9-Steps to turn your email list into a cash machine
- Learn 16 practical conversion tips for any website
Learn psychological triggers to increase conversion rates using an array of promotional tools From creating hefty mailing lists to launching powerful viral marketing campaigns, you'll learn the tricks of turning the noise of the digital realm into a chorus of eCommerce for your business. Let this book show you how to make money while you sleep!
Review
"This book will help you attract more leads and make more sales online than you ever imagined possible. It unlocks the power of the internet for you." ~Brian Tracy, Speaker and #1 Best Selling Author, Eat that Frog! "Filled with creative ideas and historical response rates from past promotional campaigns, this book is an invaluable resource. I appreciate the fresh perspective around the simplicity of automation." ~Tom Ziglar, CEO and proud son of Zig Ziglar, author of Born to Win "Bryan Heathman is a successful entrepreneur and a genius at understanding Internet marketing. This book is filled with sound principles and valuable input on increasing response rates from promotional campaigns. I highly recommend it for anyone looking for more results and a fresh perspective on their website strategy." ~Don Hutson, Co-Author of the #1 New York Times Best-Seller, The One Minute Entrepreneur "This book uncovers the subtle nuances of human behavior surfing on the Internet, communicated in a clever and entertaining style. The principles combine the complex dynamics of Internet advertising and promotion which are long overdue." ~David J. Moore, Former Chairman and Founder 24/7 Real Media, a WPP Company "This is a great book to help motivate and inspire thinking around an online marketing strategy. The research on the psychology of influencing buying decisions is powerful!" ~Mike Robbins, CSP, Author of Be Yourself, Everyone Else is Already Taken
Synopsis
Increasing conversion rates on a website represents one of the fastest revenue growth opportunities for marketers and business owners--but few people really understand how to make websites convert. Harness the trade secrets from this acclaimed industry insider, veteran of hundreds of marketing campaigns in the corporate Big Leagues.
Discover twenty-four promotional tools to convert visitors into buyers Six questions to NEVER ask in a marketing campaign Nine steps to turn your email list into a cash machine Learn sixteen practical conversion tips for any website
Learn psychological triggers to increase conversion rates using an array of promotional tools. This book contains the secrets to setting up the perfect marketing campaign for your website, from building your audience to closing the sale.
About the Author
If eCommerce is the new buzz word in today's business climate, Bryan Heathman wrote the book - literally! Hailed as the thought leader on Internet Conversion Marketing, Heathman shares his wealth of experience running more than 150 marketing campaigns for industry giants like Proctor and Gamble, AT&T, Microsoft, Travelocity, Lycos, and Nissan Motors. Few people have truly harnessed the magic of the Internet, but this acclaimed speaker has blazed the trail, from building a definitive customer list to optimizing your website for sales revenues. Get the key trade secrets from this entertaining and insightful industry insider.