Synopses & Reviews
Bestselling author Geoffrey Moore shows companies how to rise to the challenge of natural selectionand master their own evolution
Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm, he identified and addressed the greatest challenge facing new ventures. Now hes back with a book for established businesses that need to learn how to adaptor suffer the slow declines into marginalized performance that have characterized so many Fortune 500 icons in recent years.
Deregulation, globalization, and e-commerce are exerting unprecedented pressures on company profits. In this new economic ecosystem, companies must dramatically differentiate from their direct competitorsor risk declining performance and eventual extinction. But how do companies choose the right innovation strategy? Or overcome internal inertia that resists the kind of radical commitments needed to truly set the companys offers apart?
Illustrating his arguments with more than one hundred examples and a full-length case study based on his unprecedented access to Cisco Systems, Moore shows businesses how to meet todays Darwinian challenges, whether theyre producing commodity products or customized services. For companies whose competitive differentiation to the marketplace is still effective, he demonstrates how innovations in execution can help boost productivity, whether a company is competing in a growth market, a mature market, or even a declining market. For companies in danger of succumbing to competitive pressures, he shows how to overcome inertia by engaging the entire corporate community in an unceasing commitment to innovate and evolve.
For any business competing in todays eat-or-be-eaten economic jungle, this groundbreaking guide shows not only how to survive, but also thrive.
Review
Less a cookbook than a detailed menu of meals that can be prepared to turn your competitors into dinosaurs. Brontosaurus burger, anyone?
BusinessWeek
Dealing with Darwin provides a lucid and engaging perspective on managing innovation.
Ed Zander, CEO, Motorola
Moore has delivered an innovative and instructive treatise on innovation.
The Boston Globe
Dealing with Darwin is teeming with ideas and practical advice.... Moores new book is a very significant and valuable addition to the strategists bookshelf.
Strategy and Leadership
Synopsis
A bestselling author shows companies how to rise to the challenge of natural selection and master their own evolution, in order to thrive in today's eat-or-be-eaten economic jungle.
Synopsis
The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone elseand#151;probably better and cheaper.
Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. But as Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in their mature yearsand#151;making changes on the fly while fending off challenges from every quarter.
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About the Author
Geoffrey A. Moore is the author of four bestselling, highly infl uential business books: Crossing the Chasm, Inside the Tornado, The Gorilla Game, and Living on the Fault Line. He has made the understanding and effective exploitation of disruptive technologies the core of his lifes work. He is a managing director with TCG Advisors, a consulting firm specializing in strategy and business transformation services, and a venture partner with Mohr Davidow Ventures.