Synopses & Reviews
Deliver the Unexpected is a parable structured around a series of false beliefs. Each will present an accepted or common insight into success, then expands, clarifies, or contradicts it with a new truth.
The parable follows Josh Abrams, a real estate professional who has been down on his luck and needs to deliver results in order to keep his job. He turns to his competition and an unusual coach for help.
Each of the seven myths is a lesson that readers must internalize in order to find success. Individually, each myth challenges accepted wisdom, replacing it with a new, more effective insight. Together, they form a cohesive framework applicable to personal or business achievement.
The myth approach will bring not only a framework for readers to move forward on their personal and professional journeys, but also a revelation of the pitfalls in many conventional approaches to success. The myths included are:
- The Abundance Myth
- The Value Myth
- The Attraction Myth
- The Failure Myth
- The Future Myth
- The Knowledge Myth
- The Happiness Myth
Synopsis
Praise for
Deliver the Unexpected"Richard's insights are exactly what entrepreneurs need to read to transform their business in today's new reality."
Margaret Kelly, CEO of RE/MAX International
"Deliver the Unexpected is an absolute must-read for any entrepreneur serious about changing the game."<>Robin Sharma, bestselling author of The Leader Who Had No Title and The Monk Who Sold His Ferrari
"Much more than just a fascinating story and much more than just a book on success. Be ready to come away with knowledge of the principles that will help you take your career and income to a whole new level."
Bob Burg, coauthor of The Go-Giver and author of Endless Referrals
"Anyone can beat up on common wisdom. The trick is building something better in its place, and Robbins has done itbig time. Highly recommended."
Michael Port, coauthor of The Contrarian Effect: Why It Pays (BIG) to Take Typical Sales Advice and Do the Opposite
"Good news: spending time with Richard Robbins's new book, Deliver the Unexpected, isn't work. This fictional parable makes ingesting a dose of well-thought-out career advice no work at all."
Phil Soper, President & CEO, Brookfield Real Estate Services/Royal LePage
"This is a terrific bookentertaining, insightful, and fast-moving. You learn a series of proven, practical methods and techniques to help you build and run a more profitable business."
Brian Tracy, Chairman & CEO, Brian Tracy International
Synopsis
Josh Abrams is down on his luck. Despite his drive, business success has eluded him. His personal finances are a mess, his home life is strained, and his biggest competitor is snatching clients right out from under him.
Now, with the clock ticking, Josh needs to deliver results if he wants to keep his job. But to do it, he'll need to face seven difficult truths on his path to success.
Deliver the Unexpected is an inspiring fable structured around a series of false beliefsseven myths that seem to mark the way to success, but in fact lead us further from it. Through a series of thought-provoking teachings that unveil each myth and replace it with a new insight or truth, Josh comes to understand the truth about his quest for success and discovers a new set of rules for reaching personal and business success.
The "success myths" of Deliver the Unexpected expose the pitfalls in many conventional approaches to achievement. They include:
- 1. The Future Myth
- 2. The Knowledge Myth
- 3. The Failure Myth
- 4. The Abundance Myth
- 5. The Value Myth
- 6. The Attraction Myth
- 7. The Happiness Myth
For anyone struggling with finding their way in business and life, Deliver the Unexpected offers a new way forward. Start doing the right things for the right reasons, and rise to your true potential.
About the Author
RICHARD ROBBINS is cofounder and CEO of Richard Robbins International (RRi), and one of North America's foremost business coaches. He has spoken live to over 250,000 people worldwide, and more than 5,000 entrepreneurs and sales professionals have graduated from the acclaimed RRi business coaching program.
Table of Contents
Acknowledgments xi
Introduction 1
1 The Sign 5
2 The Nemesis 15
3 The Cub 29
4 The Future Myth 45
5 The Knowledge Myth 71
6 The Failure Myth 95
7 The AbundanceMyth 115
8 The Value Myth 137
9 The AttractionMyth 155
10 The Journal 183
11 The Shop 189
12 The Happiness Myth 197