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Design Fundamentals Notes on Visual Elements & Principles of Composition

by Rose Gonnella, Christopher Navetta, Max Friedman
Design Fundamentals Notes on Visual Elements & Principles of Composition

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ISBN13: 9780133930139
ISBN10: 0133930130



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Synopses & Reviews

Publisher Comments

Miss Visual Elements and Principles of Composition class, again? That’s OK. You can borrow our notes.

Lucky for you, we didn’t miss a single class the entire semester so you’ll find all of the important points explained in the notes, along with the class assignments.

How does a dot turn into a line to create a shape that makes up a composition? We covered that and more. You’ll see in the notes that we went over all of the basic elements of composition—dot, line, shape, texture, & pattern, color, and space—as well as the principles for composing the elements on flat surfaces (paper, canvas, screens) and in three dimensions. 

We had some pop quizzes in this class so we put those in the notes too so you can test yourself, even if it won’t count toward your actual grade.

If anything doesn’t make sense in the notes, just go to the class website at design-fundamentals.com. The instructor put extra projects and exercises on the site, a bunch of cool links, recommended reading, that sort of thing. Also, check out  our Pinterest boards at Pinterest.com/DSNFundamentals. You could spend hours looking through it all.

Good luck!

 

Synopsis

Miss Visual Elements and Principles of Composition class, again? That's OK. You can borrow our notes.


Lucky for you, we didn't miss a single class the entire semester so you'll find all of the important points explained in the notes, along with the class assignments.


How does a dot turn into a line to create a shape that makes up a composition? We covered that and more. You'll see in the notes that we went over all of the basic elements of composition--dot, line, shape, texture, & pattern, color, and space--as well as the principles for composing the elements on flat surfaces (paper, canvas, screens) and in three dimensions.


We had some pop quizzes in this class so we put those in the notes too so you can test yourself, even if it won't count toward your actual grade.


If anything doesn't make sense in the notes, just go to the class website at design-fundamentals.com. The instructor put extra projects and exercises on the site, a bunch of cool links, recommended reading, that sort of thing. Also, check out our Pinterest boards at Pinterest.com/DSNFundamentals. You could spend hours looking through it all.


Good luck

Synopsis

How does a dot turn into a line to create a shape that makes up a composition?

What?! Missed your design fundamentals class again? Looks like you’ll need to borrow our notes.

Design Fundamentals: Notes on Visual Elements and Principles of Composition looks and functions like a student’s sketchbook with handwritten notes and illustrations that capture the key concepts and assignments taught in a foundation course on the elements and principles of design. More than just a collection of gorgeously illustrated notes, this “notebook” is an essential guide to the basic elements of composition–dot, line, shape, form, color, texture, and pattern–as well as the principles for composing the elements on flat surfaces (paper, canvas, screens) and in three dimensions.

Fun and fast-paced, this creative notebook isn’t required reading, it’s desired reading; and it’s the second in a series of Design Fundamentals books that students will want to keep and enjoy long after they’ve mastered these basic building blocks of design.

This book includes:

  • (Core instruction on the foundational elements of visual design and the principles of composition including hierarchy, unity, balance, and rhythm
  • Exercises and projects for practice and concept development
  • (Strange and delightful illustrations created specifically for this book (to inspire action)
  • A companion website stocked with additional projects, a bibliography, glossary, and links to additional visual examples.

About the Author

Rose Gonnella is the Executive Director of the Robert Busch School of Design at Kean University in Union County and Ocean County, New Jersey, and Wenzhou-Kean University, China (2015). Gonnella has taught graphic design for over 25 years including courses in design theory and materials and techniques. She currently serves on the executive board of the Art Directors Club of New Jersey (ADCNJ); is the Director of the Kean University/ADCNJ "Thinking Creatively" design conference; and she also directs and guides Kean Cre8tive, the RB/School of Design in-house graphic design studio. 

Christopher J. Navetta’s diverse career boasts an eclectic group of clients and employers that includes Wendy’s, Kay-Bee Toys, Natural Wonders, Jersey City Public Schools, Thomson Delmar Learning (now Cengage), PFLAG, Prentice Hall, Six Flags, the Mall of America, and Nickelodeon. He is the co-author and designer of Comp It Up: A Studio Skills Foundation, and a contributing writer, designer, researcher, and photographer for Design To Touch: Engraving History, Process, Concepts, and Creativity. He currently teaches design at Kean University, and has worked on developing curricula for undergraduate courses and a summer design program for high school students.

Max Friedman is an illustrator, designer, and filmmaker currently attending Kean University’s Robert Busch School of Design.

 


Table of Contents

Introduction

Section I  Basic Elements

1. Line 

2. Shape & Form

3. Color

4. Texture & Pattern

Section II  Visual Manipulations

5. Scale 

6. Proportion

7. Spacial illusion

8. Motion 

Section III  Principles of Composition

9.   Focal point and Hierarchy

10. Unity

11. Balance

12  Rhythm

Index

Section IV  Concepts & Creativity


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Product Details

ISBN:
9780133930139
Binding:
Trade Paperback
Publication date:
02/04/2015
Publisher:
PEACHPIT PRESS INC
Series info:
Design Fundamentals
Pages:
216
Height:
.40IN
Width:
5.60IN
Thickness:
.50
Illustration:
Yes
Author:
Rose Gonnella
Author:
Max Friedman
Author:
Christopher Navetta

Ships free on qualified orders.
Add to Cart
0.00
Trade Paperback
Ships in 1 to 3 days
Add to Wishlist
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