Synopses & Reviews
Synopsis
Thrive in the Digital Age
Most corporations recognize they need to shift to a digital centric view of the world. However, digital transformation is a brutal process, and fewer than 20 percent of companies see the economic results they expected. To thrive and prosper in a digital world, true success requires organizations to become digital to the core in the way they think, behave, organize, and grow, both internally and externally across all departments and functions. As digital leaders have proven, transformation only delivers maximum benefits when it impacts the entire organization.
Through extensive research and interviews with digital leaders, Michael Gale and Chris Aarons explain what drives performance for digitally transforming organizations as well as the key components and mindset skills needed to lead in this digital-first world. A cornerstone of this approach is the Digital Helix framework, which shows how to transform your organization's DNA at the core to thrive and prosper no matter the challenges, including showing you the seven key areas that are critical to transformation success:
1. How to reengineer and assess challenges and understand the drivers for transformation
2. Designing leadership for a digital first world
3. Understanding how the best strategies are built
4. Connecting sales and marketing in one customer centric process (moments)
5. Rearchitecting how to handle information and listening to be more valuable
6. Recognizing the best processes for sustained and rapid results
7. Building the organization's mindset to thrive in constant change
Creating a digital-first DNA for your organization will allow you to not only embrace the digital age, but thrive in it.
Synopsis
Thrive in the Digital Age
Digital transformations are everywhere: business to business, business to consumer, and even government to citizens. Digital transformation promises a bridge to a digital future, where organizations can thrive with more fluid business models and processes. Less than 20% of organizations are getting digital transformations right, but these digitally transformed organizations can deliver twice as fast as other organizations, cut OPEX by over 30%, and have seen a near-immediate doubling in brand value. The power to act faster and do it better than before sits at the heart of truly digitally transformed organizations.
In The Digital Helix, authors Michael Gale and Chris Aarons explain the specifics of digitally transforming your organization-- from the role of the digital-explorer leader in using information to empower the organization to move better and faster to shifts in sales, marketing, communications and leadership, product development, and service and support. The Digital Helix is a practical guide to bringing all the key functions together and includes guidance on developing a digital culture from the ground up--making it part of your company's DNA--and the mindset tools needed to bring your organization into the digital-first age. Creating this digital-first DNA for your organization will allow you to not only embrace the digital age but thrive in it.