Synopses & Reviews
Helping family and children's portrait studio owners make the challenging transition to digital photography, this book offers both the mechanics of shooting in a new format and new business skills necessary for digital portraiture. Equipment needs are thoroughly covered, including hardware and software, camera features and accessories, and scanners and printers needed for image output. Studio owners learn how to maximize their advertising impact through the development of superior web sites and more conventional marketing strategies. Premiere family portrait photographers offer insiders' tips on marketing and processing digital portrait photography and explain the benefits of the format for clients and owners alike.
Synopsis
Digital technology has had a huge impact on children's and family portraiture. This book teaches studio owners how to use these new tools to maximize creativity and drive their profits.
About the Author
Kathleen Hawkins is the president of Wedding Professionals of Central Florida. She is the author of Professional Techniques for Digital Wedding Photography, Bride's Guide to Wedding Photography, and Professional Marketing and Selling Techniques for Wedding Photographers. She lives in Altamonte Springs, Florida.