Excerpt
Praise for Do You Matter?Praise for Do You Matter?
"Telling great stories through design leads to experiences your customers will love. This book uncovers the path to world class design that matters to people and to profits that shareholders treasure."
Sam Lucente Vice President, HP Design
"Being design-driven is not about just making beautiful products. It is about how a company can deliver a positive emotional idea to the customer. This book will tell you how to embed great design in your business culture."
Sang-yeon Lee Director, Samsung Design America
"If your interest is brand and design, Do You Matter? dares to ask the tough questions, and ventures to answer them with insight and clarity. Well done Brunner and Emery!"
Todd Wood Vice President, Industrial Design, Research In Motion
"With their brutally honest assessment of many of the brands and products that litter our lives, Brunner and Emery leave no doubt that customer-centered experience design is the key to transforming business. You must read this book."
Darrel Rhea CEO, Cheskin Added Value
"No one knows industrial design and its impact on companies better than Robert Brunner. In this book, Brunner and Emery show why design matters. This is a must read for anyone needing to understand the powerful impact of design."
Phil Baker Author, From Concept to Consumer
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