Synopses & Reviews
Synopsis
This series contains concise and accessible texts written by internationally respected authors, on the theory and practice of management and organizational research. Each volume addresses a particular methodological approach or set of issues, providing the reader with more detailed discussion and analysis than can be found in most general management research texts. These books will be indispensable for academics, research students and managers undertaking research
Doing Research in Business and management provides a comprehensive overview of management research and research methodology. Taking the reader through all the major stages of the research process, this wide-ranging text introduces the key methods that are available to students as researchers in management and business.
Synopsis
Doing Research in Business and Management provides a comprehensive overview of management research and research methodology. Taking the reader through all the major stages of the research process, this wide-ranging text introduces the key methods that are available to students as researchers in management and business.
Synopsis
This wide-ranging text comprehensively overviews management research and research methodology. The authors take the reader through all the major stages of the research process and introduce the key methods.
After highlighting the different contexts and purposes, strategies and tactics, programmes and processes of management research, the authors provide detailed coverage of the relevant research approaches and methods. They discuss the interrelationship of theoretical and empirical research, and how these apply to practice. The implications of using quantitative and qualitative methods are examined, and practical advice is given on the available analysis techniques and software packages.