Synopses & Reviews
E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.
The market-leading text for e-commerce
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
Teaching and Learning Experience
This program will provide a better teaching and learning experience—for both instructors and students.
- Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding e-commerce.
- Pedagogical Aids Help Readers See Concepts in Action: Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.
Synopsis
E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.
The market-leading text for e-commerce
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce technology change, business development, and social issues to provide a coherent conceptual framework for understanding the field.
Teaching and Learning Experience This program will provide a better teaching and learning experience for both instructors and students.
- Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding e-commerce.
- Pedagogical Aids Help Readers See Concepts in Action: Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.
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Table of Contents
- The Revolution Is Just Beginning
- E-commerce Business Models and Concepts
- E-commerce Infrastructure: The Internet, Web, and Mobile Platform
- Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps
- E-commerce Security and Payment Systems
- E-commerce Marketing and Advertising Concepts
- Social, Mobile, and Local Marketing
- Ethical, Social, and Political Issues in E-commerce
- Online Retailing and Services
- Online Content and Media
- Social Networks, Auctions, and Portals
- B2B E-commerce: Supply Chain Management and Collaborative Commerce