Synopses & Reviews
How is it possible to develop a licensing or purchase value for early-stage technology rights when there are no present customers, no historical data, no cash-flow data, and no demonstration of whether the technology in question will produce the next iMac or the next Edsel? What methods and criteria can potential buyers and sellers use to determine the value and appropriate price of products that are ahead of their time? Early-Stage Technologies is a comprehensive guide to technology risk assessment, valuation, and pricing. It describes in great detail the core concepts, sources of value, methods of valuation, issues involving equity realizations, and overall negotiation strategies to facilitate the licensing or sale of early-stage technologies; and it helps the developers of R&D to value their technologies based on their own needs and arrive at a price that is acceptable to both themselves and the potential buyer/licensee. Drawing on his own diverse experience in developing, valuing, and licensing intellectual property, author Richard Razgaitis presents a realworld grounded approach to six key methods of valuing technology: use of industry standards, ratings/rankings method, rules of thumb, discounted cash flow, Monte Carlo and other advanced methods, and auctions. He describes the possible components involved in a licensing transaction: rights and other sources of value conveyed by the seller and money and other sources of value conveyed by the buyer, as well as a treatment of risks inherent in future projections. Finally, he explores how the value of licensing agreements can be structured and the principles upon which these structures can be negotiated. For licensing executives, corporate R&D departments, intellectual property consultants, university and government laboratories, attorneys, accountants, and business appraisers and executives, Early-Stage Technologies is a valuable resource that helps minimize uncertainties, characterize risks, and develop rational pricing models so that promising technologies are given every chance to realize their full potential.
Synopsis
Identifying key early-stage technologies and determining the value to their company is crucial to businesses today. This book provides methods for pricing this pre-commercial product for sale or licensing.
Synopsis
Comprehensive coverage of the issues, methods, and art of valuing and pricing early-stage technologies To develop or not to develop; to license or not to license; what price will be a true reflection of the product's value from both the buyer's and seller's point of view? These questions are crucial to companies dependent on intellectual property-particularly technology companies, universities, and biotech companies. The risks associated with early-stage technology are high, and decisions must often be made years before any potential product will reach the market. In Early-Stage Technologies: Valuation and Pricing, Richard Razgaitis presents TR-R-A-DE(TM), a comprehensive approach to determining the future of new technologies based on technology rights, risk assignment, the art of deal-making, and deal economics. He considers the key components involved in a licensing transaction, offers a detailed presentation of six valuation methods for intellectual property, examines risk in both quantitative and qualitative terms, and explores the negotiation strategy and structuring of agreements that are the keys to the art of technology rights deal-making. Early-Stage Technologies is an indispensable tool for anyone involved in the development, valuation, and licensing of intellectual property, the most valuable resource and driving force of the information age.
About the Author
RICHARD RAZGAITIS is a consultant in licensing and technology commercialization. He is currently affiliated with IPC Group LLC, a company specializing in valuation and strategic management of intellectual property. For more than ten years he was Vice President of Technology Commercialization for Battelle and Bellcore, and involved in numerous license negotiations covering a broad range of technologies, from Advanced Materials and Processes to Software to Telecommunications and Networks. He has negotiated technology licenses with Fortune 50 companies as well as with 50-person companies, including spin-offs and start-ups. He has negotiated licenses in the U.S., Canada, Europe, and Asia.
Table of Contents
What Is Technology Licensing?
Rights, Risks, and Psychology of Valuation and Pricing.
Overview of Valuation Methods.
Method One: Use of Industry Standards to Determine Valuation.
Method Two: The Rating/Ranking Method to Determine Valuation.
Method Three: Rules of Thumb to Determine Valuation.
Method Four: Discounted Cash Flow Method to Determine Valuation.
Method Five: Advanced Valuation Methods.
Method Six: Auctions.
Equity Considerations.
Structure of Licensing Payments.
Pricing, Negotiation Readiness, and Conclusion.
Appendices.
Index.