Synopses & Reviews
Ask a dozen talking heads about how the economy works and what course of action we should take and you’ll get thirteen different answers. But what if we possessed a handful of basic principles that could guide our decisions—both the personal ones about what to buy and how to spend but also those national ones that have been capturing the headlines? Robert H. Frank, (a.k.a. the Economic Naturalist) has been illustrating those principles longer and more clearly than anyone else. In The Economic Naturalist’s Field Guide, he reveals how they play out in Washington, on Wall Street, and in our own lives, covering everything from tax policy to financial investment to everyday decisions about saving and spending. In today’s uncertain economic climate, The Economic Naturalist’s Field Guide’s insights have more bearing on our pocketbooks, policies, and personal happiness than ever.
Review
Booklist“Witty, compelling, and sensible, these essays should resonate in this era of economic turmoil.”
Library Journal
“Frank’s writing sparkles, and the topics, which include health care and the subprime-mortgage crisis, are timely.”
Synopsis
The New York Times columnist and author of The Economic Naturalist, Robert Frank returns to show how behavioral economics can illuminate some of the most important issues of our times
About the Author
Robert H. Frank is the Henrietta Johnson Louis Professor of Management and Professor of Economics at Cornell University’s Johnson Graduate School of Management and a regular economics columnist for the New York Times. His previous books include Falling Behind, The Winner-Take-All Society, Luxury Fever, and Principles of Economics (with Ben Bernanke). Frank’s many awards include the Apple Distinguished Teaching Award and the Leontief Prize for Advancing the Frontiers of Economic Thought. He lives in Ithaca, New York.