Synopses & Reviews
Exceptionally practical, this best-selling manual teaches budding entrepreneurs the hands-on tools and techniques for launching and managing a small business the right way -- and to imbue it with the staying power necessary to succeed and grow in the hotly competitive environment of the 21st century. The volume details the challenges and rewards of entrepreneurship, building the business plan, marketing strategies, finding financing, location and layout, techniques for enhancing profitability, managing people and the legal aspects of entrepreneurship. For small business owners and potential business owners.
Synopsis
This practical, applied book focuses on business planning and the day-to-day issues of running a small business. This book stands out from others through it's extensive integration of developing a business plan, and specifically through its itegration of Business Plan Pro software (the most popular commercial software package used for business plan development).
Table of Contents
Section 1. The Challenge of Entrepreneurship 1. Entrepreneurs: The Driving Force Behind Small Business
Section 2. Building a Business Plan: Beginning Considerations
2. Strategic Management and the Entrepreneur
3. Choosing a Form of Ownership
4. Franchising and the Entrepreneur
5. Buying an Existing Business
Section 3. Building a Business Plan: Marketing and Financial Matters
6. Crafting a Winning Business Plan
7. Building a Guerrilla Marketing Plan
8. Creating a Solid Financial Plan
9. Managing Cash Flow
Section 4. Small Business Marketing Strategies
10. Pricing and Credit Strategies
11. Integrated Marketing Communications
12. Global Marketing Strategies
13. E-Commerce and Entrepreneurship
Section 5. Putting the Business Plan to Work: Finding Financing
14. Sources of Equity Financing
15. Source of Debt Financing
Section 6. Location and Layout
16. Location, Layout, and Physical Facilities
Section 7. Managing a Small Business: Techniques for Enhancing Profitability
17. Purchasing, Quality Management, and Vendor Analysis
18. Managing Inventory
Section 8. Managing People: A Company’s Most Valuable Resource
19. Staffing and Leading a Growing Company
Section 9. Legal Aspects of Entrepreneurship
20. Management Succession and Risk Management
21. Ethics, Social Responsibility, and the Entrepreneur
22. The Legal Environment: Business Law and Government Regulation
Appendix: Sample Business Plan
Index