Synopses & Reviews
Electronic Commerce is a complete introduction to the world of electronic commerce, including balanced coverage of technical and business topics. Case studies and plentiful business examples complement conceptual coverage to provide a real-world context. Implementation strategies are analyzed, using examples of both successful and unsuccessful implementations.
About the Author
Gary Schneider is a Professor of Accounting and Information Systems at the University of San Diego. The author or co-author of 31 books on accounting, electronic commerce, and information topics. Gary has PhD in accounting systems from the University of Tennessee, and MBA in accounting from Xavier University. James T. Perry is Professor of Management Information Systems at the University of San Diego, School of Business. He is the author of over sixty-five textbooks and trade books. He holds a Ph.D. in computer science from the Pennsylvania State University and a B.S. in mathematics from Purdue University.
Table of Contents
Chapter 1. Introduction to Electronic Commerce Chapter 2. The Internet and the Web: Infrastructure for Electronic Commerce Chapter 3. Web-Based Tools for Electronic Commerce Chapter 4. Electronic Commerce Software Chapter 5. Security Issues in Electronic Commerce Chapter 6. Implementing Security for Electronic Commerce Chapter 7. Electronic Payment Systems Chapter 8. Strategies for Marketing, Sales, and Promotion Chapter 9. Strategies for Purchasing, Logistics, and Support Activities Chapter 10. Electronic Markets and Communities Chapter 11. Legal and Ethics Issues Chapter 12. Business Plans for Implementing Electronic Commerce