Synopses & Reviews
Synopsis
With electronic commerce growing exponentially, staying competitive through an effective e-business strategy is a tough challenge. Electronic Commerce: Opportunity and Challenges looks at the critical elements that could impact a user's perception of business-to-business and business-to-consumer electronic commerce. It presents a study of key components and concepts of e-commerce, evaluating the critical success factors for global e-commerce, the economics of e-commerce and the practical issues involved with e-commerce in various applications.