Synopses & Reviews
Electronic Commerce, Sixth Edition, by Gary Schneider, builds on the success of previous editions by detailing how the landscape of online commerce is changing and evolving. Reflecting changes in the economy and how businesses are responding, this text emphasizes revenue and transaction cost reduction models as an alternative to the older ideas of business models. Readers become aware of the latest technological developments, including increased coverage of wireless technology (m-commerce). The pedagogical value of this new edition is enhanced through a fresh 2-color interior, new and updated material that balances the technological with the strategic aspects of successful e-commerce, and a new, real-world case study, maintaining a clear business focus.
Synopsis
Electronic Commerce: The Second Wave describes how the landscape of online commerce is changing and evolving. With balanced coverage of both the technological and the strategic aspects of successful e-commerce, readers are able to tackle the real-world business cases included in each chapter. Reflecting changes in the economy and how businesses are responding, this text emphasizes revenue and transaction cost reduction models as an alternative to the older ideas of business models. The author has included the latest technological developments, including increased coverage of wireless technology (m-commerce), so readers are aware of all the latest developments.
About the Author
Gary Schneider is an Associate Professor of Accounting and Information Systems at the University of San Diego School of Business. The author or co-author of 31 books, Gary has written more than 70 research papers on accounting, electronic commerce, and information topics. His work has appeared in a number of journals including the IS AuditandControl, Interfaces, and the Journal of Information Systems. Gary is active in the American Accounting Association and has served as editor of its Accounting Information Systems and Technology Reporter. He has provided training and consulting services to a number of major clients, including, the Gartner Group, Gateway Computer, Honeywell and Qualcomm. In 1999, he was named a fellow of the Gartner Institute. Gary holds a PhD in accounting systems from the University of Tennessee, and MBA in accounting from Xavier University, and a BA in economics from the University of Cincinnati. He is a CPA and practiced public accounting in Ohio for fourteen years before undertaking his academic career.
Table of Contents
Part 1: Introduction 1. Introduction to Electronic Commerce 2. Technology Infrastructure: The Internet and the World Wide Web Part 2: Business Strategies for Electronic Commerce 3. Selling on the Web: Revenue Models and Building a Web Presence 4. Marketing on the Web 5. Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce 6. Online Auctions, Virtual Communities, and Web Portals 7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues Part 3: Technologies for Electronic Commerce 8. Web Server Hardware and Software 9. Electronic Commerce Software 10. Security for Electronic Commerce 11. Payment Systems for Electronic Commerce Part 4: Integration 12. Planning for Electronic Commerce