Synopses & Reviews
For courses in Entrepreneurship and Small Business Management.
Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a variety of students.
Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture–from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process–discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses.
This program will provide a better teaching and learning experience—for you and your students. Here’s how:
- Help Students Apply Knowledge from the Text to the Real World: Cases give students the opportunity to solve real-world challenges.
- Present Special Insights on Presenting and Writing a Business Plan: Go beyond formulating a business plan to include critical topics of management, marketing and operations.
- Guide Student’s Learning: A proven curriculum builds on the expertise of the authors and the Network for Teaching Entrepreneurship (NFTE) to teach the nuts and bolts of how to start and operate an entrepreneurial small business.
Synopsis
For courses in Entrepreneurship and Small Business Management.
Written by award-winning experts, Steve Mariotti and Caroline Glackin,
Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a variety of students.
Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses.
This program will provide a better teaching and learning experience for you and your students. Here s how:
- Help Students Apply Knowledge from the Text to the Real World: Cases give students the opportunity to solve real-world challenges.
- Present Special Insights on Presenting and Writing a Business Plan: Go beyond formulating a business plan to include critical topics of management, marketing and operations.
- Guide Student s Learning A proven curriculum builds on the expertise of the authors and the Network for Teaching Entrepreneurship (NFTE) to teach the nuts and bolts of how to start and operate an entrepreneurial small business.
"
Synopsis
Written by award-winning experts, Steve Mariotti and Caroline Glackin,
Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture--from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process--discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses
KEY TOPICS: Entrepreneurial Pathways; Entrepreneurs Recognize Opportunities Franchising; Finding Opportunity in an Existing Business; The Business Plan: Road; Creating Business from Opportunity; Exploring Your Market; Developing the Right Marketing Mix and Plan; Pricing and Credit Strategies; Integrated Marketing Communications; Marketing Globally; Smart Selling and Effective Customer Service; Show Me the Money: Finding, Securing, and Managing It; Understanding and Managing Start-Up, Fixed, and Variable Costs; Using Financial Statements to Guide a Business; Cash Flow and Taxes; Financing Strategy: Debt, Equity, or Both?; Operating a Small Business Effectively; Addressing Legal Issues and Managing Risk; Operating for Success; Location, Facilities, and Layout; Human Resources and Management; Leadership, Ethics, and Exits; Leadership and Ethical Practices; Franchising, Licensing, and Harvesting: Cashing in Your Brand
For courses in Entrepreneurship and Small Business Management.
Table of Contents
BRIEF CONTENTS UNIT 1 Entrepreneurial Pathways
Chapter 1 Entrepreneurs Recognize Opportunities
Chapter 2 Franchising
Chapter 3 Finding Opportunity in an Existing Business
Chapter 4 The Business Plan: Road Map to Success
Honest Tea Business Plan
Unit 1 Case Study: Spanx
UNIT 2 Who Are Your Customers?
Chapter 5 Creating Business from Opportunity
Chapter 6 Exploring Your Market
Unit 2 Case Study: Kitchen Arts & Letters, Inc.
UNIT 3 Integrated Marketing
Chapter 7 Developing the Right Marketing Mix and Plan
Chapter 8 Pricing and Credit Strategies
Chapter 9 Integrated Marketing Communications
Chapter 10 Marketing Globally
Chapter 11 Smart Selling and Effective Customer Service
Unit 3 Case Study: Empact
UNIT 4 Show Me the Money: Finding, Securing, and Managing It
Chapter 12 Understanding and Managing Start-Up, Fixed, and Variable Costs
Chapter 13 Using Financial Statements to Guide a Business
Chapter 14 Cash Flow and Taxes
Chapter 15 Financing Strategy: Debt, Equity, or Both?
Unit 4 Case Study: Lee’s Ice Cream
UNIT 5 Operating a Small Business Effectively
Chapter 16 Addressing Legal Issues and Managing Risk
Chapter 17 Operating for Success
Chapter 18 Location, Facilities, and Layout
Chapter 19 Human Resources and Management
Unit 5 Case Study: ONLC
UNIT 6 Leadership, Ethics, and Exits
Chapter 20 Leadership and Ethical Practices
Chapter 21 Franchising, Licensing, and Harvesting: Cashing in Your Brand
Unit 6 Case Study: Honest Tea
Appendix 1 Sample Student Business Plan: University Parent, Inc.
Appendix 2 BizBuilder Business Plan
Appendix 3 Resources for Entrepreneurs
Appendix 4 Useful Formulas and Equations
Glossary
Index