Synopses & Reviews
ESSENTIAL GRAPHIC DESIGN SOLUTIONS features PART 1: FUNDAMENTALS OF GRAPHIC DESIGN, of the bestseller, GRAPHIC DESIGN SOLUTIONS, to provide a focused study of design basics. Covering print and screen media, this book examines conceiving, visualizing and composing solutions to design problems with a comprehensive examination of typography; a broader investigation of creativity and concept generation; visualization and color; an updated timeline; an online chapter about building a Portfolio and the job search; and more. Providing excellent illustrations of historical, modern and contemporary design, this book is a great resource. Now available to accompany this edition, CourseMate with eBook brings concepts to life with projects, videos of designers in the field, and portfolio-building tools.
Synopsis
GRAPHIC DESIGN ESSENTIALS features PART 1: FUNDAMENTALS OF GRAPHIC DESIGN, of the best-seller, GRAPHIC DESIGN SOLUTIONS, to provide a briefer solution, focused on the fundamentals. This how-to reference on graphic design and advertising for print and interactive media is intended to serve as a foundation for a graphic design and advertising design education. Theory and applications are stressed with an instructive approach. Known for its thorough treatment of theory and major graphic design applications, this text concentrates on the integration of design principles and elements, providing examples of historical, modern, and contemporary design and of their interaction throughout.
About the Author
Robin Landa holds the title of Distinguished Professor in the Robert Busch School of Design at Kean University of New Jersey. She is included among the teachers that the Carnegie Foundation for the Advancement of Teaching calls the "great teachers of our time." Most recently, Landa was a finalist in the WALL STREET JOURNAL's Creative Leaders competition. Professor Landa has won numerous awards for design, writing, and teaching, and is the author of 12 published books about graphic design, branding, advertising, and creativity, including GRAPHIC DESIGN SOLUTIONS (Wadsworth/Cengage), ADVERTISING BY DESIGN (John Wiley and Sons), and DESIGNING BRAND EXPERIENCES (Wadsworth/Cengage).
Table of Contents
Introduction. Historical Timeline. 1. Introduction: The Graphic Design Profession. 2. Graphic Design: The Basics. 3. Typography. 4. The Graphic Design Process. 5. Creativity and Concept Generation. 6. Visualization and Color. 7. Composition. 8. Proportional Systems and The Grid. 16. The Portfolio and Job Search (available online only)