Synopses & Reviews
This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including Internet and e-mail communication, diversity, and ethics. Coverage of grammar and the writing process has also been increased, with a new chapter on oral presentations and speaking.
Review
Dr. Guffey's resources for students and staff are crucial and very well done. I have never in my 19 years of teaching ever found an author so willing to create teaching materials that help us do our job. The Guffey resources are one of the many reasons we consistently use her materials on this campus.
Review
The frequent use of examples is great. They really help students understand the techniques, particularly with traditionally students who have had little or not exposure to business writing.
Review
The coverage of writing strategies is thorough and practical. There is something for everyone - fundamental strategies for the beginning writer and advanced strategies for the more highly skilled students.
Description
Includes bibliographical references (p. 421-424) and index.
About the Author
Mary Ellen Guffey is Emerita professor of business from Los Angeles Pierce College. She has taught business communication and business English topics for over thirty years. She received a bachelor's degree, summa cum laude, in business education from Bowling Green State University; a master's degree in business education from the University of Illinois, where she held a fellowship; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. She is the author of BUSINESS COMMUNICATION: PROCESS AND PRODUCT, a leading textbook in the field. She has also written BUSINESS ENGLISH, which serves more students than any other book in its field; PROFESSIONAL ENGLISH, ESSENTIALS OF COLLEGE ENGLISH, and ESSENTIALS OF BUSINESS COMMUNICATION, the leading text/workbook in its market.