Synopses & Reviews
Mankiw's Principles of Economics textbooks continue to be the most popular and widely used text in the economics classroom. ESSENTIALS OF ECONOMICS, 4th Edition features a strong revision of content in all 24 chapters while maintaining the clear and accessible writing style that is the hallmark of the highly respected author. The 4th edition also features an expanded instructor's resource package designed to assist instructors in course planning and classroom presentation and full integration of content with Aplia, the leading online Economics education program. In the 4th edition Greg Mankiw has created a full educational program for students and instructors -- Experience Mankiw 4th edition. "I have tried to put myself in the position of someone seeing economics for the first time. My goal is to emphasize the material that students should and do find interesting about the study of the economy." - N. Gregory Mankiw.
Review
"I find navigation process very simple. I am very impressed with Meet your tutor - Master the Learning Objectives section (that is so well planned out and organized). If students are having problems with any of the material and they're serious about being successful in this class, it is impossible for them not to understand the material after doing suggested activities in this section. "Ask the Author" video clips are interesting and clever. "Economic Applications" section also has good navigation system and can be useful for teachers and students both."
Review
"The book's strengths include its ability to explain in plain language the beauty of economic theory; the concise manner in which real world examples are integrated into the text; and, the online assistance that does an effective job in complementing the text."
Review
"The book's strengths include its ability to explain in plain language the beauty of economic theory; the concise manner in which real world examples are integrated into the text; and, the online assistance that does an effectivejob in complementing the text."
Review
"I find navigation process very simple. I am very impressed with Meet your tutor ' Master the Learning Objectives section (that is so well planned out and organized). If students are having problems with any of the material and they're serious about being successful in this class, it is impossible for them not to understand the material after doing suggested activities in this section. "Ask the Author" video clips are interesting and clever. "Economic Applications" section also has good navigation system and can be useful for teachers and students both."
Review
"I think that the greatest strengths are that it is clear (written in a student-friendly language), relatively concise, and provides a good coverage of what I think students need to know about principles of economics. I think that the style of the text is personable and is easy for students to read without being condescending. In terms of the coverage, as I noted above, we cover the entire text in my one-semester class, and cover just about exactly the entire text - no more, and only a little (two chapters) less."
Synopsis
With an easy-to-understand writing style, ESSENTIALS OF ECONOMICS is the most popular and widely used economics textbook in college Economics classes. Author Greg Mankiw has created a textbook that's accessible to everyone, particularly students encountering economics for the first time -- emphasizing real-life scenarios and engaging facts on the economy and its fundamental principles.
Synopsis
With its clear and engaging writing style, ESSENTIALS OF ECONOMICS, 5E, continues to be one of the most popular books on economics available today. Mankiw emphasizes material that you?re likely to find interesting about the economy (particularly if you?re studying economics for the first time), including real-life scenarios, useful facts, and the many ways economic concepts play a role in the decisions you make every day.
Synopsis
For an overview of economics, Mankiw now provides an excellent resource for professionals who are seeing economics for the first time. His writing has received such praise as "perhaps the best ever" book in economic principles. The author?s conversational writing style is superb for presenting the politics and science of economic theories and indeed stands out among all other texts by intriguing individuals to incorporate an economic way of thinking in daily lives.
About the Author
N. Gregory Mankiw is Professor of Economics at Harvard University. He has taught Macroeconomics, Microeconomics, Statistics, and Principles of Economics. Professor Mankiw is a prolific writer and a regular participant in academic and policy debates. His research includes work on price adjustment, consumer behavior, financial markets, monetary and fiscal policy, and economic growth. His published articles have appeared in academic journals such as the American Economic Review, Journal of Political Economy and Quarterly Journal of Economics; and in more widely accessible forums, such as The New York Times, The Washington Post, The Wall Street Journal and Fortune. In addition to his teaching, research, and writing, Professor Mankiw has been a Research Associate of the National Bureau of Economic Research, an Adviser to the Federal Reserve Bank of Boston and the Congressional Budget Office and a member of the ETS Test Development Committee for the advanced placement exam in Economics. From 2003 to 2005 he served as Chairman of the President's Council of Economic Advisers.
Table of Contents
PART I. INTRODUCTION. 1. Ten Principles of Economics. 2. Thinking Like an Economist. 3. Interdependence and the Gains from Trade. PART II. SUPPLY AND DEMAND I: HOW MARKETS WORK. 4. The Market Forces of Supply and Demand. 5. Elasticity and Its Application. 6. Supply, Demand, and Government Policies. PART III. SUPPLY AND DEMAND II: MARKETS AND WELFARE. 7. Consumers, Producers, and the Efficiency of Markets. 8. Application: The Costs of Taxation. 9. Application: International Trade. PART IV. THE ECONOMICS OF THE PUBLIC SECTOR. 10. Externalities. 11. Public Goods and Common Resources. PART V. FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY. 12. The Costs of Production. 13. Firms in Competitive Markets. 14. Monopoly. PART VI. THE DATA OF MACROECONOMICS. 15. Measuring a Nation's Income. 16. Measuring the Cost of Living. PART VII. THE REAL ECONOMY IN THE LONG RUN. 17. Production and Growth. 18. Saving, Investment, and the Financial System. 19. The Basic Tools of Finance. 20. Unemployment and Its Natural Rate. PART VIII. MONEY AND PRICES IN THE LONG RUN. 21. The Monetary System. 22. Money Growth and Inflation. PART IX. SHORT-RUN ECONOMIC FLUCTUATIONS. 23. Aggregate Demand and Aggregate Supply. 24. The Influence of Monetary and Fiscal Policy on Aggregate Demand.