Synopses & Reviews
Cities used to compete to be monumental now they compete to be eventful. Processes of globalisation, economic restructuring and urban redevelopment have placed events at the centre of strategies for change in cities. Events offer the potential to achieve economic, social, cultural and environmental aims within broader urban development strategies.
Eventful Cities: cultural management and urban revitalisation aims to analyse the process of cultural event development, management and marketing, and link these processes to their wider cultural, social and economic context. The book provides a unique blend of practical and academic analysis, centred partly on the case study of the European Capitals of Culture (ECOC) over the past 20 years and also on a selection of major festivals and cities where âthe eventâ has had an important element of development strategy. Cases will include:
ECOC analysed - Glasgow, Brussels, Antwerp, Copenhagen, Stockholm, Lille, Cork, Bruges, Porto, Rotterdam, Santiago, Prague, Cracow, Bologna, Thessaloniki, Weimar, Lisbon, Dublin, Salamanca, Genoa and Graz. In addition, the development of the Cultural Capital concept worldwide will also be used to provide examples from Canada (Vancouver), Chile (Sanitago de Chile), and the USA (Austin). However, a range of other events from different locations and cultural contexts will also be employed to provide comparison and contrast with the ECOC, including Montreal, Edinburgh, Melbourne and Barcelona as festival cities, the First Night events in North America (Boston, Charleston, Toronto), The Fete de la Musique in France and other countries, the Cultural Olympiads held alongside the Olympic Games (e.g. Barcelona, Sydney, Athens), Carnivals in Trinidad, Rio de Janeiro and London, Mardi Gras in New Orleans and Sydney and gastronomic and cultural festivals in Singapore and Thailand.
Eventful Cities: cultural management and urban revitalisation provides the reader with the chance to appreciate the use and limitations of theoretical perspectives as well as the links between theory and practice. Critical success factors are identified which can help to guide other cities and regions in their strategic development. It is essential reading for any student or practitioner involved in event management, cultural management, arts administration, urban studies, cultural studies and tourism.
* Analyses the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context
* Provides a unique blend of practical and academic analysis, with a selection of major festivals and cities where âthe eventâ has had an important element of development strategy
* Examines the reasons why different stakeholders should collaborate, as well as the reasons why partnerships succeed or fail
Review
"All topics are analysed using a number of examples, both from European cities and from other parts of the world. This volume intends to provide guidance for those involved in designing, running, funding, evaluating and studying cities and their events, for those who are interested in the board process both of cultural management and urban revitalisation, as these relate to events in cities."
Culturelink Network
"Overall, this is an easy-to-read book that provides a rich set of both theoretical background and industry evidence of the ways to design, run, fund, evaluate and study cities and their events. The book nicely integrates theoretical concepts with practical evidence gathered through a wide spectrum of international cities of different sizes and geographical locations. The book constitutes a useful reading for researchers-academics, undergraduate or graduate students and all practitioners and policy-makers involved in event management, cultural management, arts administration, urban studies, cultural studies and tourism."
Marianna Sigala, Tourismos Journal
Synopsis
An international text combining comprehensive theoretical analysis with practical considerations of the development and management of successful cultural events
Synopsis
Processes of globalisation, economic restructuring and urban redevelopment have placed events at the centre of strategies for change in cities. Events offer the potential to achieve economic, social, cultural and environmental outcomes within broader urban development strategies. This volume: * Analyses the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context * Provides a unique blend of practical and academic analysis, with a selection of major events and festivals in cities where ‘eventfulness’ has been an important element of development strategy * Examines the reasons why different stakeholders should collaborate, as well as the reasons why cities succeed or fail to develop events and become eventful Eventful Cities: cultural management and urban revitalisation evaluates theoretical perspectives and links theory and practice through case studies of cities and events across the world. Critical success factors are identified which can help to guide cities and regions to develop event strategies. This book is essential reading for any undergraduate or graduate student and all practitioners and policy-makers involved in event management, cultural management, arts administration, urban studies, cultural studies and tourism.
N.B. Cover image credit: "Zinneke Parade 2006 picture by Bram Goots"
* Analyses the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context
* Provides a unique blend of practical and academic analysis, with a selection of major festivals and cities where ‘the event' has had an important element of development strategy
* Examines the reasons why different stakeholders should collaborate, as well as the reasons why partnerships succeed or fail
Table of Contents
Chapter 1: Why cities need to be eventful; Chapter 2: Creating events - from concept into practice; Chapter 3: Event vision and programming; Chapter 4: Leadership, governance and stakeholders; Chapter 5: Managing and organizing the eventful city; Chapter 6: Finance and funding for event programmes; Chapter 7: Marketing, communications and the role of the media; Chapter 8: Audiences and publics of the eventful city; Chapter 9: Event programme outcomes and impacts; Chapter 10: Event programme sustainability; Chapter 11: Critical reflections: Keys to success; Chapter 12: The future of the eventful city: Global trends and new models of eventfulness