Synopses & Reviews
KEY BENEFIT: With its real-life examples and cases, and its lively, conversational writing style, Bovee/Thill/Mescon brings concepts to life and prepares students for obtaining and pursuing satisfying business careers.
KEY TOPICS: Bovee/Thill/Mescon weaves a four-part pedagogical tool through out each chapter. It starts with Orient, which outlines what is going to be covered in the chapter and then connects these topics with a “role-model” business professional. Next is Explore, which looks at the skills that their “role-model” used in order to be successful. Third is Confirm, which revisits what they have learned in the chapter. And, finally, Apply allows students to use the skills they have learned in the chapter.
MARKET: For introductory level business students.
Table of Contents
Preface xvii
Part One Conducting Business in the Global Economy
1 In Pursuit of Prosperity: The Fundamentals of Business and Economics 24
2 Business Done Right: Ethics and Social Responsibility 60
3 Wild World: Competing in the Global Economy 96
4 Business at the Speed of Light: Information Technology and E-Commerce 130
Part Two Starting and Organizing a Business
5 Building the Foundation: Forms of Business Ownership 168
6 Putting Yourself in Charge: Entrepreneurs and Small Business Owners 196
Part Three Managing a Business
7 From Planning to Inspiration: The Functions of Management 228
8 We’re All in This Together: Organization and Teamwork 262
9 Creating Value: Producing Quality Goods and Services 292
Part Four Managing Employees
10 Lighting the Fire: Employee Motivation, Workforce Trends, and Labor Relations 330
11 Taking Care of Employees: Managing Human Resources 364
Part Five Developing Marketing Strategies to Satisfy Customers
12 Connecting with Customers: The Art and Science of Marketing 404
13 Defining the Exchange: Product and Pricing Strategies 436
14 Delivering Value: Distribution Strategies 466
15 Spreading the Message: Promotional Strategies 494
Part Six Managing Accounting and Financial Resources
16 Getting to the Bottom Line: Basic Accounting Concepts 526
17 Keeping the Engine Running: Financial Management and Banking 558
18 Investing in the Future: Securities and Investment Strategies 586
APPENDIXA A-1
APPENDIX B B-1
APPENDIX C C-1
APPENDIXD D-1
REFERENCES R-1
INDEX XXX
B R I E F C O N T E N T S
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