Synopses & Reviews
Synopsis
PART I: PROLOGUEChapter 1: From 1984 to Total Information Awareness 1.1 U.S. Capitol Riot on January 6, 20211.2 President Ronald Reagan on April 3, 19841.3 Total Information Awareness 1.4 Edward Snowden's NSA Leaks and PRISM 1.5 Social Networks' Responses to NSA Leaks and PRISM 1.6 Reform Government Surveillance and Reset the Net References PART II: PRIVACY IN THE AGE OF BIG DATA Chapter 2: Social Networks and Privacy 2.1 Zero Privacy and the Central Intelligence Agency 2.2 The Archer, Carrier Pigeons, and President Jimmy Carter2.3 The Pervasiveness of Facebook 2.4 Chairs Are Like Facebook 2.5 Facebook and Personal Privacy 2.6 Facebook Friends and Personal Privacy 2.7 Facebook, Children, and COPPA 2.8 Facebook, Peer Pressure, and Social Issues 2.9 Reality TV and Social Media 2.10 YouTube: The Beast with a Billion Eyes 2.11 Am I Pretty or Ugly? 2.12 Netflix and Social Apps on Facebook 2.13 Facebook Timeline and Open Graph 2.14 Ambient Social Apps and Digital Surveillance 2.15 Stalking Apps and Badoo (aka Facebook for Sex) 2.16 Facial Recognition Apps 2.17 Facial Recognition on Facebook, Google, and iPhone 2.18 Virtual Passports: From Privacy to Data Use 2.19 Social Search: Google, plus Your World and Microsoft's Bing 2.20 Self-Destructing Messages 2.21 Facebook Anonymous Login 2.22 Anonymous Social Apps 2.23 Responses to Zero Privacy References Chapter 3: Smartphones and Privacy 3.1 Smartphones 3.2 Location Tracking on iPhone and iPad 3.3 Carrier IQ 3.4 Smartphone Data Collection Transparency 3.5 Always On 3.6 Mobile Apps Privacy Invasion 3.7 Mobile Apps for Children 3.8 Android Market and Google Play 3.9 Apple's App Store 3.10 Facebook App Center ReferencesChapter 4: Privacy Breaches 4.1 Facebook's Massive Data Breaches 4.2 Google Street View4.3 Google Easter Eggs in Disguise4.4 Apple Software Bugs 4.5 Facebook User Tracking Bug and Online Behavioral Tracking 4.6 Carrier IQ and Other Privacy Blunders References PART III: BUSINESS INTELLIGENCE IN SOCIAL MEDIAChapter 5: Business Intelligence5.1 French Revolution of Finance: A Tale of GameStop5.2 Bitcoin, Dogecoin, and Crypto Pump-and-Dumps5.3 Facebook Credits, Libra, Diem, and Stablecoin5.4 Intelligent Digital Billboards5.5 Data Mining: Amazon.com, Lowe's, Target, True&Co5.6 Tumblr and Gmail: Yes to Advertisements5.7 Social Ads on Facebook5.8 News Feed, Sponsored Stories, Custom Stories, Facebook Exchange, and Marketplace5.9 Facebook for Every Phone5.10 Instagram and Mobile App Install Ads5.11 Facebook Home and Parse5.12 WhatsApp and Facebook Audience Network5.13 Location-based Mobile Advertisements5.14 Business Communications on Facebook5.15 B2B, B2C, and H2H on Social MediaReferencesChapter 6: Facebook Analytics, Advertising, and Marketing6.1 The Viral Cycle6.2 Metrics Analysis Action (MAA)6.3 Everything You Need to Know about Website Custom Audiences (WCA)6.4 Ten Questions Any Facebook Marketing Consultant should be Able to Answer6.5 The Insider's Guide to Facebook Traffic6.6 Using Exclusion Targeting to Filter Out Unwanted Targets6.7 Guess Where Users are Spending More Time - TV or Mobile/Web?6.8 The Mechanics of Facebook Ad Budgeting