Synopses & Reviews
Festival and Special Even Management, Third Editionexpands on the coverage and discussion of event management issues and strategies introduced in the first and second editions. This edition continues to offer students and anyone involved in event production an introduction to the principles of planning, managing and staging festivals and special events.
New to the third edition
- A new chapter on event tourism
- A new chapter on the project management of events
- Even profiles throughout the text and end-of-chapter case studies that highlight events and their associated issues.
- Substantial revision of the chapters 'Strategic marketing of events' and 'sponsorship of events'
- More discussion of the importance of festivals and events to regional centres.
Synopsis
Festival and Special Event Management 3rd edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in the first edition. The new edition introduces new developments, professional 'tools' and regional impacts of festivals and special events.
The role of information technology and economic analysis, regional development and the role of volunteers in festival and special events are all discussed. The new edition has been thoroughly updated to offer students a current, relevant textbook for their study and professional reference.
* Revised content on the economic impacts of events
* New chapter on event tourism
* New end of chapter case studies
* New chapter on event project management
Synopsis
Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centres, states and countries. Festivals and special events bring people together to celebrate, to remember, to support and to identify as a community or nation. Festival and Special Event Management 2nd edition provides a comprehensive overview of the theory and procedures associated with the management of festivals and special events. The new edition features new developments, professional ?tools? and a discussion of the role of technology.
About the Author
Johnny Allenwas director of the Australian Centre for Event Management (ACEM) at the University of Technology, Sydney. He was event manager for the Darling Harbour Authority from 1989 until 1996, and has an extensive career in event planning. Prior to his position at the ACEM, he was the special event manager for Tourism New South Wales. Johnny has now retired but remains involved with event management and event education.
William O'Toolehas been creating and managing events for over 30 years. He has developed courses in event project management for a number of universities, including his alma mater, the University of Sydney. He trains event managers in countries around the world, such as Malaysia, Bahrain, the USA, China and the European Union countries. His company, EPMS, has worked with organisations as diverse as the Australia Taxation Office and the Al Ain Economic Development Department (UAE) to develop their event management systems. Currently, he is the senior adviser to the International Event Management Body of Knowledge project based in the USA, the United Kingdom and South Africa.
Rob Harrisis a senior lecturer and director of continuing professional education at the school of Leisure, Sport and Tourism at the University of Technology, Sydney. He has been involved in event management, training and research for the past nine years, and has developed undergraduate, postgraduate and TAFE programs in the area. He is also a founding director of the New South Wales Festivals and Events Association and a member of the editorial board of the academic journal, Event Management.
Ian McDonnellis a senior lecturer in the Faculty of Business's School of Leisure, Sport and Tourism at the University of Technology, Sydney, where he teaches management and marketing of leisure and tourism services.
Table of Contents
Preface.
About the Authors.
Acknowledgements.
PART 1: EVENT CONTEXT.
Chapter 1. What are Special Events?
Chapter 2. The Impacts of Special Events.
Chapter 3. Conceptualising the Event.
Chapter 4. Economic Analysis of Events.
PART 2: EVENT STRATEGY.
Chapter 5. The Planning Function.
Chapter 6. Human Resource Management and Events.
Chapter 7. The Marketing of Events.
Chapter 8. Strategic Marketing of Events.
PART 3. EVENT ADMINISTRATION.
Chapter 9. Sponsorship of Events.
Chapter 10. Controls and Budgets.
Chapter 11. Legal and Risk Management.
Chapter 12. Information Technology and Events.
PART 4. EVENT COORDINATION.
Chapter 13. Logistics.
Chapter 14. Staging Events.
Chapter 15. Evaluation and Reporting.
Index.