Synopses & Reviews
Synopsis
The highly acclaimed first edition of Richard A. Krueger's Focus Groups has become the standard introduction to this widely used technique. Retaining its focus on applied research and its step-by-step approach to planning and conducting a successful focus group, the third edition has been expanded to offer broader coverage on analyzing focus group results and exploring various collaborative approaches. It also includes additional material on questioning strategies, moderator roles, selecting participants, and accounting for cultural diversity within a focus group.
Synopsis
Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and improvements:
- Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues.
- Designing questions for asking effective questions to draw out a group and how to refine them based on the group s responses.
- Collaborative Approach updated to address the latest ways to implement the empowerment and action research.
- Budgeting how to more effectively budget for a focus group
- Coding how to more effectively use existing software packages to code and analyze the results of a focus group.
Synopsis
We want people to listen to us. . . . Focus group interviewing is about listening. It is about paying attention. . . . being nonjudgmental. . . .When used appropriately, the process improves listening and the results can be used to benefit the people who shared the information. And people go away feeling good about having been heard.
--Richard A. Krueger & Mary Anne Casey, from the Preface
This highly acclaimed book in its third edition includes the following updates and improvements:
- Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues.
- Designing questions for asking effective questions to draw out a group and how to refine them based on the group's responses.
- Collaborative Approach updated to address the latest ways to implement the empowerment and action research.
- Budgeting how to more effectively budget for a focus group
- Coding how to more effectively use existing software packages to code and analyze the results of a focus group.
Table of Contents
Overview of focus groups -- Planning the focus group study -- Developing a questioning route -- Participants in a focus group -- Moderating skills -- Analyzing focus group results -- Reporting -- Styles of focus group research -- Adapting focus groups to audiences and environments -- Modifications of focus groups -- Answering questions about the quality of focus group research.