Synopses & Reviews
Synopsis
Vital and effective advice from an expert for launching a thriving cloud-based business
This essential guide for anyone who wants to create a cloud-based professional service business is centered on Jennifer Brazer's deep, personal experiences while building her company, Complete Controller. Her groundbreaking business, which disrupted and reinvented client accounting services (CAS), is one of the first completely cloud-based accounting services in the country.
Brazer documents how she listened to and learned to rely on her inner voice to guide her through the creation of an entirely new business model and to power through the ups and downs of its evolution. Whether your specialty is accounting, therapy, tailoring, design, law, or any other field, you will
- learn practical strategies for breaking free of the hours-for-dollars box,
- develop a business model based on value and work product,
- create processes and protocols that allow other people to fulfill the scopes of work,
- foster a culture that attracts talent and discourages inefficiency,
- realize greater profits by adding complimentary services and products.
This book is for entrepreneurs at any point in their journey to the cloud, providing indispensable tools that will set up a cloud-based professional service for maximum success.
Synopsis
Anyone can have a good idea. Very few can turn it into a million-dollar one. Until now.
It's challenging to start and scale a business. Choosing the cloud as your platform for delivery and headquarters presents a whole new set of obstacles. This guide will allow you to leverage the cloud to streamline your processes and maximize your profits.
When Jennifer Brazer founded her company, Complete Controller, she disrupted and reinvented client accounting services (CAS), creating an entirely new cloud-based business model. Whether your specialty is accounting, therapy, design, law, or any other field, groundbreaking expert Jennifer Brazer will show you how to
- recruit, train, monitor, motivate, and mentor your staff without ever being in the same room;
- price, package, and present your service so its value is recognized and desired beyond geo constraints;
- build trust and reputation with customers, colleagues, and vendors without in-person interaction;
- develop roles and processes to support your model and measure business performance;
- overcome doubt, naysayers, and traditional model rigidity for your industry;
- keep the faith, even when capital and courage runs thin.
This book is for entrepreneurs at any point in their journey to the cloud, providing indispensable tools that will set up a cloud-based professional service for maximum success.