Synopses & Reviews
Globalization. What exactly does it mean for ordinary citizens? Drawing on their extensive experience of internationalisation and globalisation in practice, the authors focus on the obstacles faced by companies making the transition from local champions to global masters and provide a simple but structured framework to think about how it will affect your business. Examining the mistakes and successes of real companies, the book links questions regarding if and how companies should internationalize, the opportunities, challenges and threats and the strategic framework and tools for thinking about internationalization.
About the Author
Paul Verdin is Professor of Strategy and Organization at the Solvay Business School, Belgium and Affiliate Professor at INSEAD.
Nick Van Heck is Research and Teaching Assistant at the Catholic University of Leuven in International Management and Strategy.
Table of Contents
Introduction: Beyond Globalization and its Myths *
Part I: On the Benefits of Internationalization * Internationalization: The (Only) Way to Go? * The Conelearn Framework *
Part II: On Organizing for Internationalization On Entry Modes into Foreign Markets * On Organizational Blueprints *
Part III: On Managing the Process of Internationalization * The 'How' of Internationalization: Managing the Implementation Process * Managing the Internationalization Process: From Local Champions to Global Masters