Synopses & Reviews
Many would?be software entrepreneurs with expertise in many fields attempt to turn a homegrown application?one developed for use in their own business or profession?into a commercial product. Lack of knowledge, experience, or skills often prevents the idea from ever taking shape, let alone achieving its potential. Entering a new field to start a business leaves many developers unprepared and not even fully aware that it's something they know so little about. They will also often have a job that conflicts with the time commitment required to market the program well enough for it to become a complete success.
Do you have an idea for a commercially viable software product or already have a product with the potential for dream financial rewards? Would?be software entrepreneurs must consult From Program to Product: Turning Your Code into a Saleable Product, written by software developer and entrepreneur Rocky Smolin , for an indispensable roadmap to creating a commercially successful software product. Smolin shares insights from his own experience and covers topics you may never anticipate but are vital to success, like pricing, documentation, licensing, and tracking customers. What you?ll learn
Rocky Smolin walks you through the essentials of turning a development project into a product, including: How to determine the best method of licensing your work and how to enforce that license Choosing the appropriate price, calculating potential revenue, and selecting payment methods, including leasing and support options Selling products direct to the customer, through retailers, and via other sales channels Managing technical considerations within your development project, including logos, splash screens, output, error trapping and reporting, and localization/internationalization Creating attractive packaging and developing an appearance for the product, including within the application itself, supporting documentation, and in external components Handling marketing, sales, and administration?learn product differentiation, lead generation, prospect tracking, and customer follow?ups Who this book is for
From Program to Product: Turning Your Code into a Saleable Product is for both the ?lone ranger? programmer and small developer teams of 2-3 persons each. If you have a program developed for your own use and would like to commercialize it, but are stymied at the many issues to consider and resolve before selling to the public, you?ll find your answers here. Additionally, if you?re a programmer at the moment with an idea or a desire to try to create a commercially viable application, and you?re motivated by the dream of cash flow, this book is a vital roadmap.
Synopsis
Related Titles Eric Sink on the Business of Software Micro-ISV: From Vision to Reality
Synopsis
Written by a software developer and entrepreneur, this guide is an indispensable roadmap to creating a commercially successful software product. The author shares insights from his own experience and covers such topics as pricing, documentation, licensing, and tracking customers.
Synopsis
Micro-independent software vendors, or micro-ISVs, have become both a major source of applications and a realistic career alternative for IT professionals. But the road from being a contract developer, working for others to develop custom solutions for them, to self-sustaining business can be confusing, jagged, and downright dangerous.
For developers who have code theya (TM)ve created for someone else, but believe therea (TM)s a greater demand and opportunity for it, this book has the roadmap and the answers. It is written in a non-technical style, friendly, conversational style, and is filled with excerpts, advice, and war stories from someone whoa (TM)s been in the trenches for years.
This book is not a general software business reference, like our MicroISV book or the Eric Sink book. Ita (TM)s specifically for readers who have an existing project, or an idea for one, and want to turn it into a product. They can follow this book for the best chance of success.