Synopses & Reviews
Make work fun and you'll create a culture of creativity where the best people will want to work and customers will want to spend their money. That is maverick marketing whiz Mike Veeck's Fun Is Good philosophy in a nutshell. And in this book, he demonstrates how it has worked, not only to make an evening at one of his minor league ballparks--full of laughs, zany promotions, and free giveaways--enjoyable for everyone, but also how it can turn any organization into a thriving one.
Review
"His book is full of great reminders of how important laughter is at work."--
Sacramento Bee"It is a must-read for managers."--Chicago Sun-Times
Synopsis
The son of legendary baseball owner Bill Veeck shows why an injection of fun, creativity, and passion into the workplace is essential to business success, making the working environment more enjoyable for both the customers and workers. Reprint.
About the Author
MIKE VEECK is president and part owner of six wildly successful minor-league baseball teams. Son of the late Hall of Fame club owner Bill Veeck, he has followed his father's lead with innovative promotions that have been profiled by
60 Minutes, USA Today, Sports Illustrated, Fortune, People, and countless other media outlets. He lives in Charleston, South Carolina.
PETE WILLIAMS is a veteran journalist who writes about fitness, business, and sports. He lives in Safety Harbor, Florida.