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Fundamental Theories of Business Communication: Laying a Foundation for the Field
by
Milton Mayfield
and
Jacqueline Mayfield
and
Robyn Walker
Comment on this title
Synopses & Reviews
ISBN13:
9783030577407
ISBN10:
3030577406
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$167.95
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Synopses & Reviews
Synopsis
Introduction
How We Selected the Theories
A Typology of Business Communication Theories
Theory Classifications
Channels and Barriers
Cultural Characteristics and Influences
Flows and Patterns
Meaning-Making and Discovery
Motivation and Persuasion
Organizational Structures
Reasons and Representations
Emerging and Noteworthy Theories
Theory Traditions and Influences
Why We Need Business Communication Theories
Conclusion and Future Development
Recommended Readings
What Our Readers Are Saying
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Product Details
ISBN:
9783030577407
Binding:
Hardcover
Publication date:
12/05/2020
Publisher:
Palgrave MacMillan
Language:
English
Pages:
266
Height:
.69IN
Width:
5.83IN
Illustration:
Yes
Author:
Robyn Walker
Author:
Milton Mayfield
Author:
Jacqueline Mayfield
$167.95
New Hardcover
Available at a Remote Warehouse. Ships separately from other items. Additional shipping charges may apply. Not available for In Store Pickup.
More Info
Qty
Store
20
Remote Warehouse
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This title in other editions
New, Trade Paperback, $167.95
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