Synopses & Reviews
"The wise win before they fight, while the ignorant fight to win." So wrote Zhuge Liang, the great Chinese military strategist. He was referring to battlefield tactics, but the same can be said about any strategic situation. Even seemingly certain defeat can be turned into victory--whether in battle, business, or life--by those with the strategic vision to recognize how to "change the game" to their own advantage.
Review
"Real-life lessons presented in a readily accessible way for the benefit of non-business readers." Kirkus Reviews, Starred Review
Review
"David McAdams's is a rare book: a nontechnical first introduction to game theory that also offers a fresh perspective, on how the best strategy for playing a game can often be to change the rules. I can see that I'll have lots of opportunities to recommend it." Alvin E. Roth, winner of the 2012 Nobel Prize in Economics
Review
"Ideally, business strategy books provide both general insights applicable to a broad set of competitive situations and illustrations of the theory that demonstrate the richness of the insight and the practical formulation of strategy. is chock-full of both insight and applications." R. Preston McAfee, author of Competitive Solutions: A Strategist's Toolkit
Review
"Intriguing.... An absorbing read." Publishers Weekly
Synopsis
A radically new, and easily learned, way to outstrategize your rivals.
About the Author
David McAdams is a professor at the Duke University Fuqua School of Business. He is a leading scholar, popular teacher, and game-theory business consultant. He lives with his wife and children in Durham, North Carolina.