Synopses & Reviews
< p=""> < b=""> Seven business innovators and the empires they built.<> <> < p=""> The pre& ndash; eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting& ndash; edge technology and formed enduring corporate empires. <> < p=""> With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: <> < p=""> . George Eastman and his invention of the Kodak camera; <> < p=""> . Thomas Watson of IBM; <> < p=""> . Henry Ford and his automobile; <> < p=""> . Charles Revson and his use of television advertising to drive massive sales for Revlon; <> < p=""> . Robert N. Noyce, co& ndash; inventor of the integrated circuit and founder of Intel; <> < p=""> . Andrew Carnegie and his steel empire; <> < p=""> . Sam Walton and his unprecedented retail machine, Wal& ndash; Mart.<> < p=""> <> <> <>
Review
“From Richard Tedlows insightful group portrait of seven American entrepreneurs...a rough formula for titanhood can be deduced.” Atlantic Monthly
Review
One of the top ten business books of 2001 Business Week
Synopsis
Seven business innovators and the empires they built.
The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.
With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:
. George Eastman and his invention of the Kodak camera;
. Thomas Watson of IBM;
. Henry Ford and his automobile;
. Charles Revson and his use of television advertising to drive massive sales for Revlon;
. Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;
. Andrew Carnegie and his steel empire;
. Sam Walton and his unprecedented retail machine, Wal-Mart.
Synopsis
Masterfully combining his understanding of business and American history, Harvard Business School professor Richard S.Tedlow illuminates the professional and personal lives of these nineteenth- and twentieth- century titans, men with penetrating insight whose need to fulfill their destiny outweighed their fear of failure.
Synopsis
Seven business innovators and the empires they built.
The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.
With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:
- George Eastman and his invention of the Kodak camera;
- Thomas Watson of IBM;
- Henry Ford and his automobile;
- Charles Revson and his use of television advertising to drive massive sales for Revlon;
- Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;
- Andrew Carnegie and his steel empire;
- Sam Walton and his unprecedented retail machine, Wal-Mart.
About the Author
Richard S. Tedlow is the Class of 1949 Professor of Business Administration at the Harvard Business School, where he has served on the faculty for more than two decades. He has taught both marketing and business history, published widely, and consulted for numerous companies.
Table of Contents
Andrew Carnegie : from rags to richest -- George Eastman and the creation of a mass market -- Henry Ford : the profits and the price of primitivism -- Thomas J. Watson Sr. and American salesmanship -- Charles Revson and Revlon : consumer packaged goods and the television revolution -- Sam Walton : all-American -- Robert Noyce and Silicon Valley : toward a new business world -- Conclusion : Progress and profits.