Synopses & Reviews
Global Strategic Management 2e provides a truly global, as opposed to multinational, perspective on strategy. It covers both traditional strategic management topics as well as new topics, such as corporate social responsibility and new technologies. Global Strategic Management gives the student a thorough understanding of the wide range of theories and research available in this field, and provides a wealth of both mini- and full-length cases of successful global companies from the United States, Europe and emerging economies.
Continuing with the concise treatment of topics, accessible writing style and clear structure that were such strengths of the first edition of this text, the second edition comprises 13 chapters divided into five parts. A new chapter on global leadership and motivation has been added and coverage of the topic of control is included within this chapter. A second new chapter, on knowledge and innovation, has also been added. A fifth part on innovation has been introduced to clearly outline the importance of this area to global strategy.
A full complement of pedagogical features are consistently applied throughout the text in order to support students and to ensure they benefit from the wide-ranging content. Chapter summaries ensure students have a clear understanding of key points, and discussion questions allow the reader to check their understanding and think around the subject.
The text is also supported by an Online Resource Centre, which has been fully updated to compliment the new edition of the text.
Review
"This impressive book places strategic management into the global context where it belongs in today's world. It has the great merit of combining thorough coverage with excellent case studies for illustration and discussion. It is up to date, very readable, and can be highly recommended." --John Child, Birmingham Business School, University of Birmingham
Synopsis
Global Strategic Management, Second Edition, offers a truly global--as opposed to multinational--perspective on strategy. Providing a thorough introduction to the wide range of theories and research available in the field, it also incorporates a wealth of mini- and full-length case studies of successful companies from the United States, Europe, and emerging economies. Retaining the features of the highly acclaimed first edition--a concise treatment of topics, an accessible writing style, and a clear structure--the second edition covers both traditional topics and new areas like corporate social responsibility and cutting-edge technologies. The text is enhanced by chapter summaries, discussion questions, and numerous pedagogical features.
Table of Contents
PART I: INTRODUCTION 1. Introduction to Global Strategic Management
PART II: GLOBAL STRATEGIC ANALYSIS
2. Global Business Environment: The External Macro Environment
3. Global Business Environment: The Industry Environment
4. Global Business Environment: The Internal Firm Environment
PART III: GLOBAL STRATEGIC DEVELOPMENT
5. Managing the Internationalization Process
6. International Strategic Alliances: Partnership and Co-Operation
7. Headquarter-Level Strategy
8. The Subsidiary-Level Strategy
PART IV: GLOBAL STRATEGIC IMPLEMENTATION
9. Global Structures and Design
10. Global Management of Change
11. Global Leadership and Motivation
PART V: GLOBAL STRATEGIC INNOVATION
12. Global Management of Knowledge and Innovation
13. Corporate Social Responsibility and Innovation