Synopses & Reviews
Cutting-edge concepts, a beautifully illustrated text, and a dazzling array of award-winning design make the third edition of this standout best-seller one of the most highly acclaimed design texts in the world. Graphic Design Solutions continues to provide a clear and comprehensive introduction to graphic design and advertising design, with step-by-step visual solutions that readers can apply with confidence to their own design and advertising projects. A highly illustrative, straightforward assessment of developing winning graphic design solutions for a variety of media-including print, Web, television, and unconventional formats-helps designers think critically and creatively about their work while understanding the demands of the graphic design profession in today's world.
Synopsis
Graphic Design Solutions, 2E, now in full color, demystifies the design process by outlining step-by-step procedures readers can apply with confidence to solve their own design or advertising problems. Projects and exercises featured throughout the book are interactive, allowing readers to experience a design element, principle or application. Exercises included are a work out - an informal nudge that fosters a willingness to experiment. Projects develop hand as well as critical and visual thinking skills. New projects include web design, web logos, annual reports, branding and new portfolio projects. This edition also features new samples of works by master and contemporary designers and offers guidance on how to objectively assess and critique designs.
About the Author
Robin Landa is a Distinguished Professor in the Department of Design at Kean University of New Jersey and a branding consultant and creative strategist with Design Management Associates (DMA) in Jersey City, New Jersey. She has received numerous academic and professional awards, including recognition by the Carnegie
Foundation for the Advancement of Teaching as one of the "great teachers of our time." In addition to being a frequent speaker on the subjects of advertising, graphic design, branding, and creativity, Ms. Landa is an award-winning designer and author. She is a creative consultant to corporations and an active member
of professional organizations in New York and New Jersey. Ms. Landa is the author of Advertising by Design and the best-selling Graphic Design Solutions.
Table of Contents
PART I HISTORY and FUNDAMENTALS Preface: Historical Timeline (1893-present) A Brief Historical Visual Outline of graphic design and advertising history Article on history by Steven Brower, Principal, Steven Brower Design Chapter 1 Introduction Chapter 2 Overview of Graphic Design Chapter 3 Graphic Design Fundamentals Chapter 4 Typography Chapter 5 Layout PART II APPLICATIONS Chapter 6 Logos / Symbols / Pictograms Chapter 7 Visual Identity and Branding Chapter 8 Posters Chapter 9 Book Jackets and Magazine covers Chapter 10 Packaging/Audio Packaging (CD covers) Chapter 11 Advertising Chapter 12 Unconventional Advertising Chapter 13 Annual Reports Chapter 14 Web Design PART III CAREERS Chapter 15 The Portfolio and Job Search Glossary of terms Bibliography Index