Synopses & Reviews
Graphic Design Solutions is the most comprehensive, how-to reference on graphic design and typography. Covering print and interactive media, this book examines conceiving, visualizing and composing solutions to design problems, such as branding, logos, web design, posters, book covers, advertising, and more. Excellent illustrations of historical, modern and contemporary design are integrated throughout. The Fifth Edition includes expanded and updated coverage of screen media, including mobile, tablet, desktop web, and motion as well as new interviews, showcases, and case studies; new diagrams and illustrations; a broader investigation of creativity and concept generation; visualization and color; and an updated timeline. Accompanying this edition, CourseMate with eBook brings concepts to life with projects, videos of designers in the field, and portfolio-building tools.
Synopsis
This best-selling text remains the most comprehensive, how-to reference on graphic design and advertising for print and interactive media, intended to serve as a foundation for a graphic design and advertising design education. Theory and applications are stressed with an instructive approach. Known for its thorough treatment of theory and major graphic design applications, this text concentrates on the integration of design principles and elements, providing hundreds of meaningful examples of historical, modern, and contemporary design and of their interaction throughout.
About the Author
Robin Landa holds the title of Distinguished Professor in the Robert Busch School of Design at Kean University of New Jersey. She is included among the teachers that the Carnegie Foundation for the Advancement of Teaching calls the "great teachers of our time." Most recently, Landa was a finalist in the WALL STREET JOURNAL's Creative Leaders competition. Professor Landa has won numerous awards for design, writing, and teaching, and is the author of 12 published books about graphic design, branding, advertising, and creativity, including GRAPHIC DESIGN SOLUTIONS (Wadsworth/Cengage), ADVERTISING BY DESIGN (John Wiley and Sons), and DESIGNING BRAND EXPERIENCES (Wadsworth/Cengage).
Table of Contents
Introduction. Historical Timeline. Part I: FUNDAMENTALS OF GRAPHIC DESIGN. 1. Introduction: The Graphic Design Profession. 2. Graphic Design: The Basics. 3. Typography. 4.The Design Process. 5. Creativity and Concept Generation. 6. Visualization and Color. 7. Composition. 8. Proportional Systems and The Grid. Part II: FORMATS AND DISCIPLINES . 9. Posters. 10. Book Cover Design. 11. Branding and Visual Identity. 12. Advertising. 13. Interactive Design and Motion Graphics. 14. Corporate Communication: Brochures, Annual Reports, and More (available online only). 15. Package Design (available online only). Part III: THE PORTFOLIO AND JOB SEARCH. 16. The Portfolio and Job Search (available online only).