Synopses & Reviews
A bestseller first published in 1983, Guerrilla Marketing offers an innovative approach to marketing for the small business owner. Filled with hundreds of effective ideas, this book outlines Levinson's philosophy about marketing.
Synopsis
This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more.
About the Author
Jay Conrad Levinson, president of Guerrilla Marketing International, lecturers around the world on guerrilla business techniques for majors companies, professional organizations, and universities. He is the author or coauthor of eleven books in the Guerrilla Marketing series and write the popular "Guerrilla Entrepreneur" column for Entrepreneur magazine. The author currently lives in California.