Synopses & Reviews
Tailored to the needs of professionals, Guide to Managerial Communication is a brief, practical text for effective written and oral communication in a managerial, business, government, or professional context. The Eighth Edition adds contemporary content throughout.
KEY TOPICS: Communication Strategy; Writing: Composing Efficiently; Writing: Macro Issues; Speaking: Verbal Structure; Speaking: Visual Aids; Speaking: Nonverbal Skills; Inclusive Language; Grammar and Usage; Punctuation.
A practical reference for all professionals who need to increase their written or verbal communication skills.
Synopsis
Guide to Managerial Communication is a clear, concise, practical text for effective written and oral communication in a managerial, business, government, or professional context. The Eighth Edition adds contemporary content throughout.
Table of Contents
INTRODUCTION
I. COMMUNICATION STRATEGY
Communicator Strategy
Audience Strategy
Message Strategy
Channel Choice Strategy
Culture Strategy
Strategy Checklist
Guide to the Guide
II. WRITING: COMPOSING EFFICIENTLY
General Composing Techniques
Special Composing Techniques
III. WRITING: MACRO ISSUES
Document Design for “High Skim Value”
Signposts to Show Connection
Effective Paragraphs or Sections
IV. WRITING: MICRO ISSUES
Editing for Brevity
Choosing a Style
Writing Checklists
V. SPEAKING: VERBAL STRUCTURE
Tell/Sell Presentations
Questions and Answers
Consult/Join Meetings
Other Speaking Situations
VI. SPEAKING: VISUAL AIDS
Designing the Presentation as a Whole
Designing Each Individual Slide
Choosing Visual Aid Equipment
Practicing with Visual Aids
VII. SPEAKING: NONVERBAL SKILLS
Nonverbal Delivery Skills
Nonverbal Listening Skills
Speaking Checklists
APPENDICES
Appendix A: Inclusive Language
Appendix B: Grammar and Usage
Appendix C: Punctuation
BIBLIOGRAPHY
INDEX