Synopses & Reviews
Synopsis
The book takes a specifically linguistic approach to business communication, drawing together perspectives from various research traditions. These include genre analysis, LSP research, and language teaching. There are 30 chapters organized into five parts: (1) Introduction; (2) genres and media (e.g., presentations, negotiations, meetings, sales talk, e-mail, websites, advertising, annual reports; (3) Foreign languages and culture (e.g., intercultural business communication, language needs and policies, multilingualism and English as a lingua franca in international business contexts, teaching and learning foreign business languages), (4) Lexical phenomena (e.g., structure and semantics of business terms, metaphor, metonymy and euphemism, language planning, the language of marketing and accounting, proper names in business, lexicography, corpora and corpus linguistics), (5) Building bridges across disciplines (e.g., organizational discourse, corporate language and design, standardized text modules).
Synopsis
The Handbooks of Applied Linguistics series is based on an understanding of Applied Linguistics as an inter- and transdisciplinary field of academic enquiry.
Combining theoretical epistemes with empirical insights and practitioners' expertise, Applied Linguistics identifies and analyses real-world problems in which language and communication are central issues. Based on the resulting knowledge, Applied Linguistics is in a strong position to contribute to sustainably solving such real-world problems.
The Handbooks of Applied Linguistics provide a state-of-the-art description of established and emerging areas of Applied Linguistics. Each volume gives an overview of the field, explains most important traditions and their findings, identifies the gaps in current research, and discusses perspectives for future directions.