Synopses & Reviews
Synopsis
It takes more than a good product to keep a company successful--it takes a strong business model. In good times and bad, in established corporations and new startups, it's critically important to know when and how to innovate your business model. This collection of HBR articles shows you how to plan and execute transformational growth in your business.
Synopsis
It takes more than a good product to keep a company successful - it takes a strong business model. Whether you?re leading an established corporation or launching a new startup, you need to have the right structure in place to reach your goals. With this collection of HBR articles, you'll learn how to establish the business model you need to succeed and execute transformational growth for your business.
Table of Contents
Why Business Models Matter
Joan Magretta
Disruptive Technologies: Catching the Wave
Joseph L. Bower, Clayton M. Christensen
Reinventing Your Business Model
Mark W. Johnson, Clayton M. Christensen, Henning Kagermann
Building Breakthrough Businesses Within Organizations
Vijay Govindarajan, Chris Trimble
Discovery-Driven Planning
Rita Gunther McGrath, Ian C. MacMillan
Mapping Your Innovation Strategy
Scott D. Anthony, Matt Eyring, Lib Gibson
Finding Your Next Core Business
Chris Zook
From Spare Change to Real Change: The Social Sector as Beta Site for Business Innovation
Rosabeth Moss Kanter