Synopses & Reviews
Good managers understand the human condition and human needs. They realize that frequently the heart rules the head, and they know what this can mean for an organization. With nearly 100 "thought-pieces" on the world of management and sales, this book explores how the heart can rule the head and is ideal for "dipping into" on numerous occasions.
About the Author
ADRIAN FURNHAM is Professor of Psychology at University College, London, UK. He is on the editorial board of a number of journals, has received many awards, and was recognized as the most productive psychologist in the world from 1980 to 1989. Furnham is the author of over 600 journal articles and more than 52 books, including successful, popular management books. He acts as a consultant to a number of bodies including HM Government, British Airways, HBOS and SAP and also a number of multinational corporations. He consults for national and multinational organizations and is a weekly newspaper columnist.
Table of Contents
Introduction * A day in the office * Advertising archetypes * Attitude surveys * Base rate blunders * Beware salespeople bearing gifts * Blindness, pretence and denial * Brand discrimination * Brand is everything * Brand sickness * Bullying at work * Burnout, out but opulent * Career planning * Character strengths and competencies * Charismatic speakers * Competitiveness * Concentrating on cock-ups * Conference neuroses * Delicate delegation * Does God approve of venture capitalists * Do leaders really matter * Electrophrenology * Elite performers * Everything intelligence * E-Worries * Failing in Business * Flowing with the go * Heart sinking staff * How advertising works * HR for dummies * Ideology at work * Image vs Quality * Interview porkies * IT disorders * Investigative Salespersons * Jocks, loners, druggies and nerds * Losing the moral compass * Loyalty schemes * Magic links * Managerial versatility * Managing with heart and head * Managers as masters * Meals at work * Office politics * Optimal ethics * Organisation ASBOs * Organisational Philistinism * Overcoming mediocrity * Post-modern management * Professional stress * Pro-retirement * Psychometric flimflammery * Quirky decisions * Recognition and recall * Recruitment and selection psychiatry * Remembering the brand * Rules * Selection superstitions * Self-actualising * Selling ethics * Selling to children * Selling to laggards * Service orientation * Seven habits of super failures * Shopping habits * Staff and customer satisfaction * Status anxiety * Stereotyped truths * Surprise me * Tall poppies * Targeting sales * Ten Ps of management * Tests' revival * The ADHD organisation * The affects and effectiveness of advertising * The glass menagerie * The inevitability of silo * The motive trilogy * The psychology of naughtiness * The Self-esteem industry * To go or not to go * Understanding the internet shopper * What does it mean to be conscientious * Writing your own development plan *