Synopses & Reviews
Digital Marketing and Celebrity Chef Branding expert Mark Garcia shares hard-won advice and real life examples on how chefs, restaurateurs and food-service professionals can connect and engage with customers, so that they can dominate their competitive marketplace.
In his passionate, streetwise style, Chef Mark Garcias mission is to strengthen the positioning and messaging of chefs, restaurateurs and food-service professionals by training them on best practices and techniques that lead to profitable digital marketing campaigns and promotions.
With the massive proliferation and constant evolvement of digital, social and mobile media platforms in the past few years, the winning recipe of content and engagement is different now. Yes, one must still have tremendous cooking talent, serve their customers flawlessly and provide value to the marketplace, but no entrepreneur, brand manager or corporation can deny the power and intimacy of digital marketing.
In the end, its all about how you engage and serve your customers and potential customers.
As a culinary professional, foodie or entrepreneur, your perspective and experiences have greater importance and market value than you probably ever dreamed. You can make a difference in the world. One of the best ways to do that is to learn how to harness the power of the New Digital Economy
In How To Become A Rock Star Chef, legendary trainer Chef Mark Garcia gives you a peek behind the kitchen door into the New Digital Economy and reveals a simple 11-Step plan on how chefs, restaurateurs and food-service professionals can strategically position themselves, their brands or their services in the digital marketplace and significantly increase their bottom line.
Review
“If you read only one book to help you figure out how to market and brand yourself, your products, or your services so that you can truly compete in the New Digital Economy, How to Become a Rock Star Chef is the one. Get it and read it now.” ---Mark Erickson, CMC, Vice President Culinary Development, Culinary Institute of America
Synopsis
In How To Become a Rock Star Chef, author Mark Garcia reveals an 11-Step plan on how chefs, restaurateurs and food-service professionals can strategically position themselves, their brands or their services in the digital marketplace and significantly increase their bottom line revenue. He is on a mission to help strengthen the message and amplification that these professionals have in the world. Chef Mark believes that when chefs, restaurateurs and foodies are successful, real change can take place in the world with regards to how we grow, harvest, process and serve food to the public.
About the Author
Chef Mark Garcia is the author of How To Become a Rock Star Chef and Entrepreneurial Insanity in the Restaurant Business. He is also founder of Rock Star Chef Marketing Academy, the legendary branding and marketing training program for chefs, restaurateurs and foodies. For these works, Chef Mark has become a leading authority on the topics of strategic branding, digital and new media engagement as wells as social media marketing. Chef Mark's books, videos, newsletters, recipes and media appearances now inspire millions of people nationwide. He is regularly seen in national and international media and has been featured on CNN, NBC News, the BBC, Nation's Restaurant News, Fast Company and popular digital outlets like; HispanicBusiness.com, Smithsonian.com, Forbes.com and WSJ.com. As one of the most in-demand trainers and speakers of our time, Mark has shared the stage with Brian Solis, Chef Eric Ripert, Dr. Oz, Deepok Chopra, Tim Ferriss and executive from LinkedIn and Google.
Table of Contents
Introduction
The World Is Changing Fast. Are You Ready for It?
Chapter 1. Mind-Set
Setting Up the Kitchen Stage
The More Things Change, the More They Stay the Same
Vision: Sit Down and Write Yourself a Letter
Desire: Ya Gotta Want It!
Choose to Achieve More than Ever Before
Pride of Performance—Pride in Your Work
Creativity (Yes, Its in You)
Attitude—Yours Will Determine how high or low you will go
Self-Confidence
Focus
Determination
Persistence
Hard Work
Chapter 2. Integrity
Maintain Your Reputation: You Earned It; Now Keep It Shiny.
Commitment: Its Not a Sprint; Its a Marathon.
Responsibility
Integrity: Your Moral Compass
Social Responsibility
Online Reputation Management
Chapter 3. Salesmanship: Your USP
Whats the Specialty of the House?
It All Starts with One Great Idea
So What the Heck Is a USP, and How Do You Cook It?
Its Called What?
Four-Step Recipe for Product Evolution
Everything Old Is New Again
What Makes You Different from What-His-Name?
Its All in the Name: Marketing 101
Chapter 4. Exercise and Physiology
Why Exercise and Physiology? Im Here to Become a Rock Star Chef!
The Camera Adds Ten Pounds
Dont Worry, Be Happy
Be Expressive in Your Body
Your 30-Day Recipe for Peak-Performance Physiology, or What to Do Next
Chapter 5. Efficiency
Work Smarter, Not Just Harder
Get Your Prep List Done Fast!
Take Back Control of Your Daily Schedule!
The 80/20 Rule Exposed
Chapter 6. Networking Off-line
Ive Never Met a Stranger
Its Not Who You Know; Its Who Knows You
Creating Digital Relationships
Never Underestimate the Gatekeeper
Pay for Access
How Can I Serve?
Chapter 7. Promote, Promote, Promote (and Promote)
Welcome to Web 3.0
Building Your Brand
Building Your Brand Online
10 Reasons Why Your Web Site Sucks
You and Your Brand Must Have Social Media Presence
Video Rock Star
Insider Secrets of the Profitable “Ps”: Positioning, Packaging, and PR
The Rock Star Chef System Revealed: Developing Your Personal Brand Online
Heres the Recipe
Yes, You DO Need to Create a Media Kit
Build Your Brigade
Make Your Marketing Work
The Supreme Power of Split Testing
Chapter 8. Like-Minded Individuals
The Power of a Mastermind
The Power of Coaches and Mentors
Get an Accountability Partner
Chapter 9. Always Give Back
Think Globally, Act Locally
Chefs Bring Cachet to Events
Food Nourishes the Soul
Lifes Too Short for a Bad Meal
Now You Have a Friend in the Restaurant Business
Chapter 10. Choices: Make Intelligent Ones
Choose Your Thoughts Carefully
Practice Doesnt Always Make Perfect
Choose to Face Adversity Head-On
Choose to Be a Goal Doer, Not Just a Goal Setter: The Seven-Step Plan
Choose to Invest in Yourself
Choose Transformation Truths
Chapter 11. Everything in Its Place
Roll with the Changes and Be Ready to Adapt
Its All on You
Trust Your Inner Chef: You Are a Maverick
Mise en Place Revealed