Synopses & Reviews
The Survey Kit, which has helped thousands of researchers and students do better survey research, has now been completely updated and revised. In addition to separate volumes on inperson and telephone interviews, this Second Edition includes sections on: data management; literacy and language issues; qualitative survey research techniques, including focus group interviewing and content analysis; survey ethics, including the ethical principles to use in survey development and the characteristics of survey research misconduct; factorial design and conjoint analysis; cultural considerations; translation of interviews into other languages; CAPI interviews; sample size and power; creating a complete code book; the use of database management and statistical programs; internet surveys and the characteristics of good Web reporting. Each of the 10 volumes contain checklists, warnings of things to avoid, examples of what does and doesn't work, and, new to this edition, exercises with answers and a glossary at the end of each volume.
Synopsis
The writing style is good, clear, and accurate, with a logical presentation of material. The checklists are effective learning aids.
--Carol J. Lancaster, Medical University of South Carolina
When should you use a telephone survey, and how do you transform completed telephone interviews into an analyzable, machine-readable data file? This book shows readers how to develop and administer telephone surveys (with particular attention to paper-and-pencil administration) and prepare the results for analysis. Using detailed examples and checklists, the authors explain the different kinds of telephone surveys, how to determine which telephone data collection method to use, and how to design and administer the questionnaires. Information is included for adapting questions originally designed for use in self-administered questionnaires or other data collection modalities. Language issues are discussed, including literacy and language level usage, and basic steps for translating survey materials into other languages.
The authors also offer tips for:
- Interacting with and motivating respondents
- Handling call backs and refusal conversions
- Selecting, training, and supervising interviewers
- Sampling, with particular attention to random digit dialing (RDD) procedures
- Calculating response rates
Synopsis
Includes bibliographical references (p. 297-308).