Synopses & Reviews
In business, we can't make a living selling to our friends. We don't have the luxury of choosing our colleagues or our managers, our clients or counterparts in other companies. So learning how to establish rapport with all sorts of people is crucial, which is what Nicholas Boothman teaches, simply yet powerfully, in his step-by-step program.
It begins with the ABCs of Neuro-Linguistic Programming—Attitude; Body Languge, including how to synchronize with another person; and Congruence, where communication is coordinated both in what we say and how we say it. Then Boothman describes the four key business personalities—Dreamers, Persuaders, Controllers, Analysts—and how to communicate with each one. He shows how to nail down the Big Idea in a 10-second presentation, how to be a schmoozer instead of a dry fact-talker, and how to establish credibility and authority right out of the gate. Filled with skills, techniques, and creative exercises to help make the most of every type of encounter and relationhip, this book is a direct connection to success.
Review
"Succes in business depends on effectively communicating your ideas at least as much as on thinking them up, and Boothman tells how to do that, offereng tips on everything from what to wear in the office to how to create a mission statement that actually motivates."
—Matthew Bishop, The Economist
Synopsis
Persuade a client to buy what you're selling. Energize the boss to act on your ideas. Rally the staff to see themselves as members of your team. No matter what the situation, success in business depends on having effective relationships. Nicholas Boothman's first book, How to Make People Like You in 90 Seconds or Less, is "Dale Carnegie for a rushed era" (The New York Times). It has 87,000 copies in print, reprints continuously, and remains in hardcover. Now Boothman brings his innovative system of forging instant connections to the workplace.
This is a book that deals not only with the importance of making a great first impression, but also with ongoing business relationships. Based on the breakthrough idea of "rapport by design," HOW TO CONNECT IN BUSINESS IN 90 SECONDS OR LESS shows how to mine the potential in every situation, from an accidental meeting at the water cooler, to a brainstorming session, to a formal presentation before a large group. It digs into the fundamentals of Persuasion, Purpose, and Personality to get to the basis of self-confidence and effective communication. It covers the traditional business concerns of team building, e-mail and phone relationships, and managing up and managing down. And throughout, creative exercises make the ideas come alive, including "Evaporating Fear," "Making Your Own Good Luck," "Creating Your Ten-Second Commercial," and "Packaging Your Personality."
Synopsis
Whether interviewing, selling, networking, or leading a team, success in business depends on connecting with other people. Nicholas Boothman now brings his system of forging instant relationships to the world of business. Beginning with the simplest tools—face, body, attitude, and voice—he shows how to make a dazzling first impression. And then, when those first 90 seconds are up, how to master the people-to-people skills that are essential to self-confident, ongoing communication.
About the Author
Nicholas Boothman, author of
How to Make People Like You in 90 Seconds or Less, learned how to establish instant rapport with strangers while working as a fashion and advertising photographer. A licensed Master Practitioner of Neuro-Linguistic Programming, he is a consultant to individuals, groups, and corporations who want to learn the communication skills needed to connect with others. He lives outside of Toronto.