Synopses & Reviews
Electronic commerce companies can be the darlings of Wall Street -- or the dogs. Several firms call themselves key players, but in such a new and fast-changing industry it's tough for most investors to evaluate such claims. Enter Bill Burnham, an e-investment expert, with the first comprehensive guide to researching and investing in e-commerce. He delivers four commandments that individual and professional investors must know, plus eight essential guidelines for investigating various sectors such as security-related products and financial software. Readers will come away knowing how to develop their own e-commerce investment strategy -- and will be better positioned to make a killing, rather than be killed, in this hot but volatile area.
Table of Contents
The Electronic Commerce Industry.
An Introduction to Electronic Commerce Security.
The Security Sector: Too Important for Its Own Good?
Electronics Payments and the Death of "The Switch".
Financial Software and the Rise of the Integrator.
Business Commerce and the Rise of the Distributed Extraprise.
Commerce Content: Brands Battle Intelligent Agents.