Synopses & Reviews
This guide leads budding entrepreneurs through the process of creating effective and successful business plans. With detailed outlines and examples from thriving companies, new business owners are counseled to identify the strategic purpose for their plan, to determine the kind of plan they want to write, and to put their best ideas on paper. Step-by-step exercises at the end of each section enable entrepreneurs to develop the plan that is tailored to their needs. A financial roadmap breaks down the process for making accurate financial projections, and a follow-up section advises the new business owner on effective plan revision. Included are excerpts from plans of famous business moguls Frank Carney, founder of Pizza Hut, Mo Siegel, founder of Celestial Seasonings, and Ben Cohen, founder of Ben & Jerry's.
Review
"The best business plan book ever. . . . This book got us $120,000 in startup capital and, four-and-a-half years later, a company worth $3 million." (Chip McIntosh, founder, FrogNet)
Review
"Gumpert capture[s] the success factors in the startup and operating plans of some of America's best-known companies. This is know-how every entrepreneur will want to have." (Jeffry A. Timmons, professor of entrepreneurship, Babson College)
Synopsis
- Previous editions sold 125,000 copies- $40,000 advertising budget